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m:united//McCann and Microsoft Urge Girls to Stay in STEM to Change the World

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Agency launches latest edition of #MakeWhatsNext in time for International Women's Day 2017

m:united//McCann and Microsoft Urge Girls to Stay in STEM to Change the World

For this year’s edition of its #MakeWhatsNext campaign – again linked to International Women’s Day - Microsoft aims to build on the success of its outreach over the past two years and inject a sense of urgency and scale.

In the videos, Microsoft asks girls about the problems they are most passionate about solving, conveys their excitement about what they could achieve – ranging from finding solutions to climate change to curing cancer - and also the harsh reality: without the necessary STEM [Science, Technology, Engineering and Math] skills, they probably won’t solve them.

Currently, only 6.7 percent of U.S. women (and 16 percent of women globally) graduate college with STEM degrees.  The plea to girls? to change the world stay in STEM and #MakeWhatsNext. 

As part of this initiative, Microsoft will introduce new programs and resources on that will help young girls take the next step in making their STEM dreams a reality, including a new experiential tool being launched by Microsoft and LinkedIn to demonstrate how girls can pursue their passions across industries and social causes.

The campaign created by m:united//McCann launched globally on Tuesday, March 7th, just as International Women’s Day started around the world, and will span broadcast, online/digital, events and social media including Facebook, YouTube, Instagram and Twitter, which will have a “First View”, a first for Microsoft and Twitter, and a Twitter Conversation Card to showcase the video and drive conversation.

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Edit Assistant: Josh Berger

Edit Company: Cosmo Street

Editor: Tessa Davis

Executive Producer: Yvette Sears

Producer: Becca Reil

Post Production / VFX

3D Artists: Shayne Ryan, Will Frazier

Colourist: Beau Leon, (Assist) Jonah Braun

Compositor: Steve Drew

Creative Director: Andy Rowan Robinson

Designer: Marc Smith, Abram Seaman

Flame: Raul Ortego

Head of Production: Sarah Hiddlestone

Post Production Company: Framestore

Senior Producer: Karen Czukerberg, Raven Sia

VR Producer: (Head) Karl Woolley

Digital Production Company

Creative Technologist: Alicia Foor

Production Company

Director: JJ Adler

DOP: Laura Merians

Executive Producer: Brad Johns

Partner: Oliver Fuselier

Producer: Greg Jones

Production Company: Tool of North America

Creative Agency

Account Executive: Sam Schmidt, (Social) Ellie Choi

Art Director: Julie Koong, (Social) William Montgomery

Chief Creative Officer: Sean Bryan, Tom Murphy

Copywriter: David Cappolino

Creative Agency: M

Designer: Kelly Kim

Director of Integrated Production: Aaron Kovan

Executive Creative Director: Susan Young

Executive Creative Directors: Daniela Vojta

Executive Producer: Carolyn Johnson

Group Account Directors: Rosemary Calderone

Head of Creative Technology: David Cliff

Head of Interactive Production: Jeremy Adirim

Interactive Producer: Charlotte Popper

Managing Director: Kevin Nelson

President: John Dunleavy

Producer: Rebecca Magner

Project Director: Stella Warkman

Social Media Copywriter: Elina Rudkovskaya,

Strategy Director: (Global) Michelle Kiely, Justin Ballheim

Genres: People

Categories: Computers, Consumer Electronics

McCann North America, Wed, 08 Mar 2017 14:39:39 GMT