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M:United Sings a Christmas Carol for Microsoft's Surface Pro 3

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First Avenue Machine's Aaron Duffy & Tomi Dieguez direct a rather jolly new spot

M:United Sings a Christmas Carol for Microsoft's Surface Pro 3

Both a tablet and a laptop in one device? Crazy. 

Well, not really. Surface Pro 3 is that and more. Pen, Kickstand, Adobe Photoshop, detachable Keyboard, Office and Windows. The list goes on. Surface Pro 3 – the tablet that can replace your laptop. 

The Christmas spot was conceived & created by M:United, with video production by First Avenue Machine


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Advertiser: Microsoft

Media Agency

Media Agency: EMT

Creative Agency

Creative Agency: M

Art Director: Ron Villacarillo

Chief Creative Officer: Andy Azula, John Mescall

Copywriter: Michael Craven, Cedric Giese, Scott Kaplan

Executive Creative Director: Mat Bisher

Head of Technology: David Cliff

Head of TV / Production: Aaron Kovan

TV Producer: Craig Sklaver Rebecca Magner

Post Production / VFX

Post Production Company: Method

Production Company

Director: Aaron Duffy, Tomi Dieguez

Production Company: First Avenue Machine


Music Production: Joel Simon

Sound Mix: Jordan Lieb/Joel Simon, Tue, 18 Nov 2014 12:31:49 GMT