Multi-Disciplinary Maven Dana Trippe Joins Ammolite INC.

Hybrid creative and production studio Ammolite Inc. has signed photographer, director, and creative director Dana Trippe to their roster of multi-hyphenate talent.

As a self-taught photographer, Dana Trippe began her career in the fashion industry before quickly segueing into music. Known for her work with renowned musical artists like Haim, Demi Lovato, and Willow Smith, Trippe often serves as the creative director throughout the entire creative execution of a project. This highly collaborative process allows her to get to know the artists on a deeper level and grow with them, resulting in an authentic expression of their singular artistic voice. 

"I love the creativity that exists within the music realm," says Trippe. “Musicians have a direction on what they want their look and feel to be, so it’s fun to collaborate with them and help create a world of imagery that they can live within. I love being able to form ongoing relationships with artists and help them understand and grow their visions on a deeper level, while also evolving my own.”

Trippe’s work often references the retro futuristic aesthetic worlds of '70s B-movies and science fiction. She concepts her projects with post-production in mind, creating conceptual foundations that support an amalgamation of practical and post elements, incorporating lighting techniques, set design elements, and extensive post production and often collage into her creations. 

“When I was younger, I became obsessed with demystifying the process behind photographers’ work,” continues Trippe. “I was fascinated by the mystery behind people’s work, where you’re unsure of exactly how they did it and try to break down the process.” She cites Tim Walker as an inspiration, particularly his ongoing collaborations with his set designer.

“Dana is a tour-de-force talent,” remarks Ammolite Inc.’s founder and CEO Emil Nava. “Her art is the perfect blend of edgy and bold imagery mixed with high-fashion and refined beauty. We’re incredibly excited to welcome her to the family.”