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Müller Milch Appoints Grey Germany as Lead Agency


Grey will be in charge of all brands of Molkerei Müller

Müller Milch Appoints Grey Germany as Lead Agency

Müller Milch has selected Grey Germany as their lead agency for the German-speaking markets, covering their range of all dairy products. Grey will be in charge of all brands of Molkerei Müller with immediate effect. With sales in the dairy sector estimated at around 4.3 billion euros (as of 2020), Molkerei Müller is one of the largest dairy groups in the world. Overall, the group generates annual sales of around 5.9 billion euros (2020) and employs around 26,600 people worldwide. 

The decision followed an extensive pitch process. The client explains the decision: "Grey has proven great understanding of our brands and their challenges, convincing us with creative inspiration and execution. Above all, the chemistry was right from the start. Congratulations to the entire Grey team and thank you for your never-ceasing enthusiasm and dedication to the brands." 

The task of Grey Germany includes a 360° strategic brand and communications development for the umbrella and product brands. Francisca Maass (president & CCO, Grey Germany) added: “Molkerei Müller is an absolute dream client. It’s a delight to be able use our comprehensive FMCG expertise to create famously effective ideas for the brands.” 

Müller Milch used to work with a roster of agencies including thjnk (WPP), David+Martin (independent) and Grabarz&Partner (independent).

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Grey Germany, Tue, 08 Feb 2022 18:00:27 GMT