Peach
dlmdd
Wake The Town
adstars
liahome
Gear Seven/Arc Studios/Shift
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

MullenLowe US' Drunk Driving Taxi Stunt Causes a Stir in New Film

ADD TO COLLECTION

Rogue's Sam Cadman gets serious about distracted driving with Safe Roads Alliance PSA

MullenLowe US' Drunk Driving Taxi Stunt Causes a Stir in New Film

Rogue Director Sam Cadman has directed a road safety film to highlight problems caused by texting & driving, a dangerous example of distracted driving.  

The video was produced through Station Film using hidden cameras and includes real people getting into the taxi.  

According to MullenLowe Creative Director John Kearse, "People text and drive. These same people know that texting and driving is a bad idea. Yet, in a classic case of 'it won’t happen to me,' they continue to do it. Far more people are injured in distracted driving accidents than drunk driving. Obviously, drunk driving is nothing to joke about, and is something any reasonable person would classify as a terrible idea. Why do we view texting and driving differently?" 

Kearse noted, "The vodka was water. The beers were energy drinks with beer labels wrapped around them. So the cabbie was very wound up by the end of the day, even though his demeanor remained extremely relaxed. That’s some serious acting. By the way, the driver was never actually texting. All sounds and "texts" from his phone were pre-recorded video clips that made it seem like he was actually sending and receiving messages. So, hopefully, no lives were put at risk in the making of this video."


CREDITS

Music / Sound
Post Production / VFX
Agency / Creative
Editorial
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Rogue Films, Thu, 07 Apr 2016 12:42:48 GMT