senckađ
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

MullenLowe US' Drunk Driving Taxi Stunt Causes a Stir in New Film

07/04/2016
84
Share
Rogue's Sam Cadman gets serious about distracted driving with Safe Roads Alliance PSA

Rogue Director Sam Cadman has directed a road safety film to highlight problems caused by texting & driving, a dangerous example of distracted driving.  

The video was produced through Station Film using hidden cameras and includes real people getting into the taxi.  

According to MullenLowe Creative Director John Kearse, "People text and drive. These same people know that texting and driving is a bad idea. Yet, in a classic case of 'it won’t happen to me,' they continue to do it. Far more people are injured in distracted driving accidents than drunk driving. Obviously, drunk driving is nothing to joke about, and is something any reasonable person would classify as a terrible idea. Why do we view texting and driving differently?" 

Kearse noted, "The vodka was water. The beers were energy drinks with beer labels wrapped around them. So the cabbie was very wound up by the end of the day, even though his demeanor remained extremely relaxed. That’s some serious acting. By the way, the driver was never actually texting. All sounds and "texts" from his phone were pre-recorded video clips that made it seem like he was actually sending and receiving messages. So, hopefully, no lives were put at risk in the making of this video."


SIGN UP FOR OUR NEWSLETTER
Work from Rogue Films
Storm
White Claw
22/05/2025
Make Opportunity Happen
JPMorganChase
08/05/2025
Find Something More
RAF Reserves
29/04/2025
ALL THEIR WORK
This website uses cookies to enhance the user experience.