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MullenLowe US' Drunk Driving Taxi Stunt Causes a Stir in New Film

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Rogue's Sam Cadman gets serious about distracted driving with Safe Roads Alliance PSA

MullenLowe US' Drunk Driving Taxi Stunt Causes a Stir in New Film

Rogue Director Sam Cadman has directed a road safety film to highlight problems caused by texting & driving, a dangerous example of distracted driving.  

The video was produced through Station Film using hidden cameras and includes real people getting into the taxi.  

According to MullenLowe Creative Director John Kearse, "People text and drive. These same people know that texting and driving is a bad idea. Yet, in a classic case of 'it won’t happen to me,' they continue to do it. Far more people are injured in distracted driving accidents than drunk driving. Obviously, drunk driving is nothing to joke about, and is something any reasonable person would classify as a terrible idea. Why do we view texting and driving differently?" 

Kearse noted, "The vodka was water. The beers were energy drinks with beer labels wrapped around them. So the cabbie was very wound up by the end of the day, even though his demeanor remained extremely relaxed. That’s some serious acting. By the way, the driver was never actually texting. All sounds and "texts" from his phone were pre-recorded video clips that made it seem like he was actually sending and receiving messages. So, hopefully, no lives were put at risk in the making of this video."

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Audio Post Production: Soundtrack BOS

Music Production: APM Music LA

Sound Design: Mike Secher

Post Production / VFX

Colourist: Rob Sciarratta @ CO3 NY

Post Production Company: Brickyard VFX BOS

Producer: Ellen Schmitt

Visual Effects Artist: Jimi Simmons/Gina Downing


Edit Assistant: Tyler Hurst

Edit Company: ps260 NY

Editor: Maury Loeb

Creative Agency

Account Executive: Justin Rodis

Account Management: Danielle Morrissey

Art Director: Mauricio Perez

Chief Creative Officer:  Mark Wenneker

Creative Agency:  MullenLowe 

Director of Integrated Production: Liza Near

Executive Creative Director: Tim Vaccarino/Dave Weist

Group Account Directors: Eric Fulwiler

Group Creative Director:  John Kearse, Rob Kottkamp

Head of TV / Production: Zeke Bowman

Senior Business Manager: Vanessa Fazio

Senior Producer: Trish Dowley

Strategist:  Michael Mann

Strategy Director: Eric Williamson

Associate Creative Director:  Nick Mathisen

Rogue Films, Thu, 07 Apr 2016 12:42:48 GMT