MullenLowe Treyna Premiers Filipino Built Hybrid Platform ViVYD

Hybrid experiences are here to stay. Effectively blending offline and online venues is an emerging must for conferences, brand-led events, trade and B2B gatherings, employee get-togethers, and more.

ViVYD, the newest offering from the MullenLowe TREYNA Group, is a feature-rich, Filipino-built platform for hybrid. Dubbed ‘Seamless, Borderless, Limitless,’ ViVYD promises today's hybrid experience creators and organisers advanced features to customise and stage distinctive events for any audience.

Organisers will appreciate the ability to choose between self-serve or managed services (including production team), the ease of use of the backend event management system, customisable login levels for different types of attendees, and flexible skinning and branding throughout. Audiences can view virtual watch rooms, manage their schedules with an interactive calendar that updates in real time, engage with one another through in-event community chats, and express their sentiments live through an applause and reaction bar.

ViVYD premiered in October 2021 at IMMAP Digicon, the Philippines' largest digital marketing conference. "We were thrilled to see ViVYD at work, with world-class speakers such as Adam Grant, Bretman Rock, Prof. Scott Galloway – and over 2,000 attendees," says Denise Haak, Qairos CEO. She continues, "And now, as part of the MullenLowe TREYNA Group, ViVYD also means access to hybrid experts such as online platform managers and event managers, so it truly is a one-stop suite of solutions."