MullenLowe TREYNA Dominates PR Tools Category at 57th Anvil Awards

MullenLowe MARC, the public relations unit of MullenLowe TREYNA, bagged 1 Platinum, 1 Gold, and 1 Silver Anvil at the 57th Anvil Awards organised by the Public Relations Society of the Philippines (PRSP).

At the heart of the agency’s haul are two campaigns launched in partnership with Avon Philippines and The Commission on Elections (COMELEC). 

Avon Philippines’ #LetHerBe was a multi-awarded advocacy campaign launched for International Women’s Day in 2021. It won the Gold Anvil and was the winner of the Platinum Anvil—the highest accolade in the PR Tools category. The campaign also won the Inaugural Purple Boomerang at last year’s Boomerang Awards, organized by the Internet & Mobile Marketing Association of the Philippines (IMMAP)

Meanwhile, COMELEC’s MagparehistroKa.com won the Silver Anvil after helping drive voter registration for the 2022 national elections. Launched in partnership with Google and DashboardPH, it aimed to help COMELEC achieve and surpass its initial target of voter registrations, especially among the Millennial and Gen Z demographic.

For its stellar showing, MullenLowe became one of 3 nominees for the Agency of the Year award—a first for the company’s PR unit, which was formed only in 2018.