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MullenLowe Sri Lanka is APAC’s Top 10 for Advertising Effectiveness in Effie Index 2020



First agency office in Sri Lanka to enter the Asia Pacific Top 10 and to be ranked 36th in the world for effectiveness

MullenLowe Sri Lanka is APAC’s Top 10 for Advertising Effectiveness in Effie Index 2020

MullenLowe Sri Lanka has been ranked 9th in the Asia Pacific region’s Top 10 Most Effective Agencies of 2020 on the Effie Index. It is the first and only agency office from Sri Lanka to be listed on the Effie Index’s APAC Top 10. MullenLowe Sri Lanka outperformed much larger, well-established agencies from across APAC markets like China, India, Australia, Singapore and Indonesia, among others, establishing its presence in the very competitive Asia-Pacific leaderboard.

In the Global ranking of the most effective agencies, MullenLowe Sri Lanka ranked impressively at 36th. It was one of only two offices from the MullenLowe Group network that made it to the top 100 on the Global Effie Index this year, with MullenLowe U.S. coming in at 86th position. The APAC and Global rankings are hugely significant for Sri Lanka as much as it is for MullenLowe Group. 

MullenLowe Sri Lanka was adjudged ‘Most Effective Agency of the Year’ for two consecutive years at the Effie Awards Sri Lanka. The agency also won the Gold award in the Creative Agency of the Year – Rest of South Asia Category for the second year running at the Campaign South Asia Agency of the Year Awards in 2019. It is accolades such as this that have helped pave the way for MullenLowe to be recognised among the leading agencies in the region which is attracting talent from across the region to work in its Sri Lanka office.

“We strive for a culture of effectiveness throughout the MullenLowe Group and are proud of our strong showing in Sri Lanka,” said Alex Leikikh, global CEO of MullenLowe Group.  “Our network’s strong Effie Index performance throughout the world is directly tied to delivering results for our clients and their brands.”

Commenting on MullenLowe Sri Lanka’s continued dominance, Thayalan Bartlett, chief executive officer of MullenLowe Group Sri Lanka stated, “This recognition is timely and hugely uplifting at a grim time for businesses all over the world. It energises us to fight harder and to recover faster from the last 3 months. As a resilient and highly skilled team that performs best in turbulent conditions for our clients, country and ourselves, we are even more resolute with this recognition to do better this year. We will!”

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MullenLowe Group, Wed, 08 Jul 2020 17:22:26 GMT