MullenLowe Profero Selected as Bahlsen’s Lead Digital Agency

Bahlsen, the indulgent biscuit brand, has appointed MullenLowe Profero, part of MullenLowe Group UK, as its lead website and social global agency of record.

MullenLowe Profero has been tasked with redesigning the brand’s first global website and implementing a new social strategy across EMEA, APAC, North America and MENA. MullenLowe Profero’s exceptional digital strategy, customer experience design and conceptual expertise were integral to this pitch win alongside its close relationship with network partners, MullenLowe. MullenLowe Profero will work hand in hand with MullenLowe which is Bahlsen’s existing lead creative agency and mastermind behind the ad below.

Bahlsen wanted to work with a like-minded, dynamic and agile group of people who could demonstrate human understanding, creativity and use of technology to drive its desired business outcome.

After a tremendous 2020 for MullenLowe Profero following its successful merger with MullenLowe Open to create an end-to-end global customer experience agency, eight pitch wins and 18 award wins, this account relationship takes off on a successful footing.

MullenLowe Profero competed against two other agencies in this review, Wunderman Thompson and Adoratorio.

Claire Sutton, marketing director, global brands and insight at Bahlsen, said: “We’re absolutely thrilled to appoint MullenLowe Profero. Bringing both our creative and customer experience remits under one roof will make a huge difference in reaching our goals. Profero's creative ambition and strategic capabilities, plus their impressive blend of digital platform expertise and clear understanding of our brand really stood out during the pitch process so we’re excited to get going!”

Peter Moody, CEO at MullenLowe Profero, said “We’re over the moon to be appointed by Bahlsen to transform their digital experience. Bahlsen is an incredible brand with an amazing client team and together we aim to deliver the great work it deserves. It’s a testament to the whole team that we closed out the year with such a fantastic win.”