Following a hugely successful
2015 with global growth over 30%, MullenLowe Profero announces the formal launch of its Brazilian
office. MullenLowe Profero operates across fourteen offices, including New
York, London, Tokyo, Beijing, Singapore, Sydney and Hong Kong, with over 700
employees globally, and works with leading companies such as Diageo, Western
Union, and Unilever. The digital network is part of MullenLowe Group’s Hyperbundled
Model that integrates key disciplines (marketing communications solutions, digital
and behavior driven activation, CRM and shopper marketing, and media) to develop
integrated creative solutions focused on delivering an unfair share of
attention for their clients’ brands.
The launch of MullenLowe Profero in Brazil is an
opportunity to create a world class digital hub for the network in the LATAM
region. Aaron Reitkopf, MullenLowe Profero Americas CEO comments, "There
are two key reasons we are launching MullenLowe Profero Brazil. First and
foremost, the growth potential for digital in Brazil is huge and a challenging
economy will force an increased need for innovation and improved performance.
Second, the incredible digital talent pool in Brazil will be utilized globally
to enhance our global solutions teams. We have the right tools and processes to
leverage this global talent opportunity perfectly”.
One year after the creation of the MullenLowe Group
and with the recent launch of the new brand identity, the launch of MullenLowe
Profero in Brazil consolidates a digital evolution that began within MullenLowe
Brazil in 2015. This new digital structure began at the end of last year with
the appointment of Andrei Ivanoff, Head of Digital, who has core experience in
Digital Operations, not only in Brazil, but also in the United States, where he
was part of the team of VML, La Comunidad/The Community, Ayzemberg Group and
Siboney USA. MullenLowe Profero Brazil has already worked with MullenLowe
Profero clients such as CFA Institute, as well as collaborated with MullenLowe
Profero New York on projects for Kaiser Permanente. Andrei will be the MD of
the new MullenLowe Profero Brazil office, responsible for a team across the key
areas of Planning, Creative and Innovation, BI and Analytics, Performance, Media
and Programmatic. "Our structure in Brazil is already advanced, serving local
and global clients," explains Andrei. “MullenLowe Profero tools and processes
will drive even more business in Brazil”.
"With the arrival of MullenLowe Profero in
Brazil, it will be possible to connect processes, find opportunities in a
global digital ecosystem through content and performance analysis. We will have
dashboards with real-time data analysis, and this will bring us to another
level of delivery, much more agile and assertive. We want to bring new local
and global clients to the Brazilian agency, and for this, a creative and
innovative digital delivery operation will be fundamental," added André
Gomes, co-CEO of MullenLowe Brazil.
Aaron Reitkopf further commented, "MullenLowe
Profero is a very successful challenger brand. We have historic track record of
challenging the established POV and choosing to open offices during economic
downturns such as Singapore post dot com bust and New York post 2008. This is
the right time to open Brazil to drive results only digital can for clients
under performance pressure and to allow us to rapidly expand our global pool of
digital talent to keep pace with our remarkable growth rate", explains
Aaron.
"We have a history of high quality delivery, important national and international awards and a team of uniquely talented people. We’re excited about the arrival of MullenLowe Profero, which reinforces Brazil's heritage as a creative hub recognised internationally," concludes José Borghi, creative co- CEO of MullenLowe Brazil.