MullenLowe Philippines Makes a Move with New Campaign for CloseUp

Creative 439 Add to collection
Three new films explore the barriers that stop us from falling in love
MullenLowe Philippines Makes a Move with New Campaign for CloseUp

Closeup Philippines aims to break down barriers on stories of love, self-doubt and non-traditional couples in the Philippines with the #MakeYourMove Film Series, made in collaboration with MullenLowe Philippines.

The #MakeYourMove Film Series contains three different stories of love.

These films explore the barriers we think hinders us from getting closer—discrimination, social judgement, emotional baggage. And through these stories we reveal the biggest barrier that ties them all together—self-doubt—and how we can fight through it.

You can check out the first spot, entitled P.S. I Love You Bro, below:


You can check out the second spot, entitled Ex Marks the Spot, below:


And you can check out the third spot, entitled She's Dating a Youngster, below:

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Director: Johann Alcantara

Production House: Go Motion

Creative Agency

Account Manager: Tricia Egargo

Agency Producer: Jenny Abad-Santos

Art Director: Iya Parungao

Business Unit Director: Kristine Verzo

Chief Creative Officer: Leigh Reyes

Client Service Director: Aimee Sarmiento

Copywriter: Colleen Legaspi

Creative Agency: MullenLowe Philippines

Creative Director: Roman Carlo Olivarez

Executive Creative Director: Abi Aquino

Management Supervisor: Gerald Lim

Categories: Media and Entertainment, Online Media

MullenLowe Philippines , 10 months ago