Adstream
Hobby home page
Soundlounge
Five By Five
adstars
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Ukrainian Edition
  • Middle East edition

MullenLowe Open Appoints Ben Knight as Global Creative Lead

Hires, Wins & Business 454 Add to collection
Knight brings over 20 years of experience in brand activation and advertising, of which nine years have been spent in the UAE
MullenLowe Open Appoints Ben Knight as Global Creative Lead

MullenLowe Open, the global activation boutique of creative communications network MullenLowe Group, welcomes Ben Knight as Global Creative Lead of the MullenLowe Open network, and Executive Creative Director, MullenLowe Open UAE. He'll be based in Abu Dhabi and report to Anthony Hopper, Global CEO, MullenLowe Open, and Jose Miguel Sokoloff, President of MullenLowe Group Global Creative Council.

“Knight’s strong background in consumer activation and CRM disciplines is recognised throughout the industry, and he has a deep understanding of the consumer landscape in the Middle East,” said Hopper. “Under his creative leadership, we plan to expand our offering and increase our product innovation to drive an Unfair Share of Attention for our clients’ brands. Our reputation is growing quickly and Ben can help us take another important step in our ambition to become the world’s most respected activation agency.”

The MullenLowe Open UAE office was established in 2015 to service the Etihad Airways business, following the appointment of MullenLowe Open as the airline’s global CRM and DM AOR. Over the last two years the office has expanded to become a strategic CRM and loyalty centre of excellence for the MullenLowe Open network. Knight will join Louise Roberts, General Manager, MullenLowe Open UAE to continue to grow and develop the agency’s offering in the region.

“MullenLowe Open’s smart challenger thinking grabbed my attention as the team has the bold ambition to launch creatively respected CRM and brand activations for global brands,” said Knight. “I’m also excited that I’ll be based out of Abu Dhabi, as the city is an amazing intersection of diverse cultures and nationalities.”

Knight brings over 20 years of experience in brand activation and advertising, of which nine years have been spent in the United Arab Emirates. He was most recently ECD at Geometry Global, WPP’s largest brand activation agency working on a client roster including Unilever, Coca-Cola, Dubai Tourism and Commerce, and Audi. He was most recently honoured for his work with Lifebuoy’s Handle on Hygiene – a campaign that was showcased at the UN Sustainable Development Summit, and won Cannes Lions awards for its creativity and effectiveness.

With over 150 industry awards, Knight’s work has been recognised at the world’s most respected industry award shows including Cannes Lions, D&AD, One Show New York, CLIO and LIAA. He holds a Bachelor of Technology in Art and Design from West Kent College.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
MullenLowe Group UK, Tue, 12 Sep 2017 03:20:05 GMT