1 year ago
MullenLowe One in France has been officially renamed to MullenLowe Open to become part of the global CX activation network within the MullenLowe Group.
Under its new name, the Paris-based agency will be strengthening its customer experience offering to align itself with the strong network of 16 offices around the world all delivering remarkable CRM, shopper marketing and experiential campaigns for their clients.
The French MullenLowe Open agency is led by Ludovic Pagot, managing director; Laurent Ponce, head of strategic planning; and OJP, creative director. They will continue to work alongside their 100-person strong team in Paris to deliver distinctive and remarkable customer experiences with existing and new clients alike.
“Today’s consumer is more complex, more sought after but at the same time less predictable,” says Ludovic Pagot, managing director. “Brands are focused on transforming to a more digitalised world so invest massively to create ultra-sophisticated systems that don’t often consider customers’ real needs. The brands that are coming out on top are those who put the quality of the customer experience as their number one priority. We will continue to develop partnerships with data and behavioural experts to work towards giving our clients a more intimate view of their customers that is closer to real-life, and easier to use for activation.”
OJP, creative director, says: “The reality is, consumers only dedicate a minute of their time to brands. Making this moment memorable and distinctive couldn’t be more important. Now as MullenLowe Open, we believe that creativity will ultimately be the differentiator that will allow us to achieve this."
Laurent Ponce, head of strategic planning, adds: “What’s more, we also know that there are numerous factors influencing a consumer’s decision, and these are often out of a brand’s control so finding the appropriate data is key. It is this collision of data and creativity that will allow us to create truly remarkable customer experiences.”
MullenLowe Open is led globally by Anthony Hopper and Simon Goodall, CEO and CSO respectively. Commenting on the rebrand Anthony says: "The team in France has proven their capability to create and execute high level, personalised, CRM programs with the likes of Audi and Club Med so, at a time when customer experience is the biggest driver of brand growth, we are looking forward to working closely with Ludovic and his team to grow the MullenLowe Open offering within the French market.”
MullenLowe Open will remain part of the MullenLowe Group France hyperbundled offering, alongside creative hot shop LOLA MullenLowe; Golin, specialists in influence, PR and social media and MullenLowe Strateus whose core offering is corporate communication, public and governmental B2B communication.MullenLowe EMEA, 1 year ago