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Creative in association withGear Seven
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MullenLowe London Brings a Bit of Magic to New Post Office Summer Campaign

06/06/2016
Advertising Agency
London, UK
119
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Brand pranks holidaymakers with latest spot from agency's in-house production company make_

Today, the Post Office launches its Travel Money advertising campaign featuring a playful new film, ahead of the key summer period.

Buying foreign currency for your trip abroad at the Post Office couldn’t be any easier with online click and collect, priority travel counters, great rates and 0% commission on up to 70 currencies and over 11,500 Post Office branches across the UK, more than all four of the big banks combined.

Indeed, getting your travel money sorted at the Post Office is so easy, it’s magic.

The new Post Office film ‘Magic Money’ features real magicians, including The Magic Circle Magician Of The Year Brendan Rodrigues, in branch posing as Post Office employees behind the priority Travel Money counter. Filmed live on May 6th, the magicians surprised and delighted customers by magically converting their Sterling into foreign currency.  



Keith Gulliver, Marketing Communications Director, Post Office, said: “Our summer campaign is key in helping us grow awareness of our Travel Money proposition. Consumers broadly know we offer competitive rates on a wide range of currencies, but don’t necessarily know how easy it is to buy their travel money from us. So we are combining brand and direct response spend across digital, press, social and in-branch to reposition the Post Office as the go-to place to buy travel money this summer.  Whether you are buying currency from one of our 11,500+ branches, ordering online for home delivery, or using one of our Travel Money cards, Post Office has your Travel money sorted”.

‘Magic Money’ goes live online and across Post Office channels on 6 June, created by agency MullenLowe London, and directed and filmed by MullenLowe London’s in-house production company make_.

Richard Denney, Executive Creative Director MullenLowe London explains “Magic Money aims to leave you with a smile. It is a fun and entertaining demonstration of the Travel Money services that the Post Office has to offer.”

The integrated travel campaign brings together in-branch, press, online and social activity and will run from June through to early September.  Social Media plays a key role with the Post Office interacting with customers through the campaign hashtag #SummerSorted.


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