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MullenLowe London Brings a Bit of Magic to New Post Office Summer Campaign

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Brand pranks holidaymakers with latest spot from agency's in-house production company make_

MullenLowe London Brings a Bit of Magic to New Post Office Summer Campaign

Today, the Post Office launches its Travel Money advertising campaign featuring a playful new film, ahead of the key summer period.

Buying foreign currency for your trip abroad at the Post Office couldn’t be any easier with online click and collect, priority travel counters, great rates and 0% commission on up to 70 currencies and over 11,500 Post Office branches across the UK, more than all four of the big banks combined.

Indeed, getting your travel money sorted at the Post Office is so easy, it’s magic.

The new Post Office film ‘Magic Money’ features real magicians, including The Magic Circle Magician Of The Year Brendan Rodrigues, in branch posing as Post Office employees behind the priority Travel Money counter. Filmed live on May 6th, the magicians surprised and delighted customers by magically converting their Sterling into foreign currency.  

Keith Gulliver, Marketing Communications Director, Post Office, said: “Our summer campaign is key in helping us grow awareness of our Travel Money proposition. Consumers broadly know we offer competitive rates on a wide range of currencies, but don’t necessarily know how easy it is to buy their travel money from us. So we are combining brand and direct response spend across digital, press, social and in-branch to reposition the Post Office as the go-to place to buy travel money this summer.  Whether you are buying currency from one of our 11,500+ branches, ordering online for home delivery, or using one of our Travel Money cards, Post Office has your Travel money sorted”.

‘Magic Money’ goes live online and across Post Office channels on 6 June, created by agency MullenLowe London, and directed and filmed by MullenLowe London’s in-house production company make_.

Richard Denney, Executive Creative Director MullenLowe London explains “Magic Money aims to leave you with a smile. It is a fun and entertaining demonstration of the Travel Money services that the Post Office has to offer.”

The integrated travel campaign brings together in-branch, press, online and social activity and will run from June through to early September.  Social Media plays a key role with the Post Office interacting with customers through the campaign hashtag #SummerSorted.

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Post Production / VFX

Grade: Jessica Vile @ Framestore


Animators: The Operators

Designer: Rob Carew

Designers: (Digital) Chris Davey

Creative Agency

Account Management: Isobel Dighe, Rose Reynolds & Hunter Evans

Chief Creative Officer: Dave Henderson

Creative Agency: MullenLowe London

Executive Creative Director: Richard Denney

Planner: James Dawkins

Producer: Vanessa Hunt (film), Amy Murphy (print), David Farrant (digital)

Creatives: Bruno Ribeiro, Luiz Filipin

Production Company

DOP: Richard Mott

Producer: Fraser Jamieson

Production Company: make_


Sound Design: Dugal Macdiarmid @ Wave


Editor: Isaac Bell

Online Editor: Martin Bridge

Categories: Mailorder, Retail and Restaurants

MullenLowe Group UK, Mon, 06 Jun 2016 10:25:13 GMT