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MullenLowe Group's NHS Spot Highlights Lack of Men in Nursing

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Media planning is being handled by MullenLowe Mediahub and media buying by MGOMD

MullenLowe Group's NHS Spot Highlights Lack of Men in Nursing

MullenLowe Group UK has launched a new campaign ‘Men in Nursing’ for NHS England, produced by MullenLowe Group UK, 

An NHS study last year found only 1 in 10 nurses were men, and revealed a stigma surrounding the job, where men can be deterred due to a perceived link between nursing and femininity. MullenLowe Group UK worked with the NHS to confront this stark under-representation.

The ‘Men in Nursing’ campaign seeks to overcome this gender imbalance. With the NHS finding that there aren’t enough role models to challenge the misconception around men in nursing, the ad proudly displays the incredible work men do every day across nursing roles in the NHS.

Media planning is being handled by MullenLowe Mediahub and media buying by MGOMD. The campaign will run today across social and VOD with a supporting spend of £120K.

Ian Hampton, lead campaign manager for NHS England said: “There’s a real misconception regarding men in nursing which this film aims to put right. The reality is that they are passionate, strong and smart individuals who play a vital role in the NHS. It’s important that as part of our wider recruitment campaign we attract more male nurses to the NHS as they currently they make up just one in 10 nurses.”

Mark Elwood, executive creative director at MullenLowe Group UK said: “This latest work for the NHS shows the strength of the ‘WE ARE…’ campaign, demonstrating how it can flex across different roles within the NHS. The brief was slightly different from previous campaigns, this time requiring more attitude and energy to confront the stereotypical views of what it means to be a male nurse. We found the music track early which helped with the edit and voiceover. We’re hoping it will help make a difference and encourage young men to consider a job in the NHS.”

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Agency

Agency: MullenLowe Group UK

Executive Creative Director: Mark Elwood

Creatives: Hugh Todd & Lovisa Silburn

Account Director: Katie McCambley

Account Managers: Jasper Wolley, Rob Tavere

CSO: Jo Arden

Strategist: James MacAskill

Producer: Vanessa Hunt

Head of Business Affairs: Simon Sole

Production Company

Production Company: Somesuch

Director: Dan Emmerson

Director of Photography: Spike Morris and Arthur Loveday

Producer: James Cross and Sarah Pearson

Edit

Editing house: Speade

Editor: Ben Crook

Post Production

Post production company: Framestore

Producer: Emma Cook

Colourist: Simon Bourne

Sound

Sound design: 750mph

Lead sound: Ben Gulvin

Music company: Universal Music Publishing and Kobalt Music Publishing

Genres: Storytelling

Categories: Hospitals, Healthcare and Wellness

MullenLowe Group UK, Mon, 30 Sep 2019 16:06:25 GMT