MullenLowe Group UK Promotes Loren Cook and Bronwyn Sweeney to Creative Directors

Loren Cook and Bronwyn Sweeney, affectionately known within the agency as BroLo, have been promoted to creative directors at MullenLowe Group UK. They are a force to be reckoned with within the MullenLowe Group creative department and their straight talking no nonsense approach brings humour, passion and truth to everything they turn their hand to. 

The creative duo have helped develop Dunelm’s first brand campaign which continues to see them retain their spot as market leaders in a highly competitive industry as well as pitch-winning stand-out creative for sloggi, Bayer, Art Fund and various Unilever brands.

In 2020 both Loren & Bron were named honourees at Campaign’s Female Frontier awards.

Both believe strongly in investing in future talent and are keen and active mentors within and outside of the agency. They have also co-created (with other MullenLowe-r Laura Farmer) asbos_sos Instagram page which has over 38k followers. Loren is a keen photographer and Bron can often be found on London’s open-mic comedy circuit.

Bronwyn Sweeney says: “On a trip to our New York office some years ago, I was asked how long I had been in the 'MullenLowe family'. The Londoner in me cringed at such an earnest (and frankly, cheesy) question. But six years in and counting and I truly feel very at home with my work family. Who doesn’t want to wake up every day and work with people they actually like and make work they’re proud of? Ugh, now I’m the cheesy one.”

Ewan Paterson, CCO of MullenLowe Group UK says: “I’ve been hugely impressed by Loren and Bron’s conceptual thinking and how they bring digital, CRM and brand expertise to every project they lead. They have boundless energy and natural leadership and their promotion will undoubtedly benefit our work and our culture.”