MullenLowe Group UK Encourages Students in Latest NHS Recruitment Push

MullenLowe Group UK, has launched the latest iteration of its three time Effies award-winning, ‘We are the NHS’ campaign for NHS England and NHS Improvement, ‘We Are Nurses’. This time, the campaign will feature out of home (OOH) long copy posters.

The campaign aims to increase the number of nurses entering the profession by driving applications to nursing degrees.

The campaign launches in time for Year 13s to submit their UCAS applications in January. The long copy posters have been specifically designed and written for a teen demographic weighing up their degree options.

As with previous spots in the campaign, the creative features real nurses working in real hospitals. From mental health to paediatric and learning disabilities nurses, the campaign shows the huge range of highly rewarding opportunities nursing can offer. 

Media planning is being handled by MullenLowe Mediahub and media buying by OmniGov. The print campaign will run today across colleges, in and around the campuses and bus stops across the country.

Ian Hampton, lead campaign manager for NHS England and NHS Improvement said: “Last year our first ‘We are the NHS’ campaign reversed a five year decline in nursing UCAS applications. This year we want to do even better. Nurses are the lifeblood of the NHS and this campaign demonstrates the extraordinary work they do every day. MullenLowe captures the emotional resonance around the NHS and we can’t wait to see the next generation of amazing staff.”

Mark Elwood, executive creative director at MullenLowe Group UK said: “Our Nurses campaign aims to get to the heart of the best-in-class training and support that the NHS gives its staff. We know how incredibly challenging but also immensely rewarding this career path can be and for this key part of our ‘We are the NHS’ campaign, we wanted high dwell time OOH to really explore and highlight all of those incredibly fulfilling aspects that a career with the NHS offers.”