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MullenLowe Group Philippines and 4As Philippines Launch 'Off-Strat Tote Bags' 


Limited edition bags featuring some of MullenLowe Philippines well known campaigns aim to help jeepney drivers who have suffered due to lockdown

MullenLowe Group Philippines and 4As Philippines Launch 'Off-Strat Tote Bags' 

In the wake of the longest quarantine in the world, jeepney drivers are among the hardest hit in the population. Many have resorted to begging on the same streets they once plied.

In an effort to raise funds for displaced drivers, MullenLowe Group Philippines has launched the limited edition Off-Strat Tote Bags. The bags feature cool pop art designs inspired by some of the agency’s well-known campaigns, as well as a few ideas their clients would never approve. 

Price starts at P500, with proceeds going directly to the drivers. More info can be found at the 4As Philippines website, which has recently been taken over by the MullenLowe Group Philippines. 

The fundraiser is just one of MullenLowe Group Philippines’ activities in the 4A’s takeover. Visitors are encouraged to check out the feature on 'Ahensya Life Pages You Should Know,' as well as a video titled 'Ano ang Trabaho Mo—According to Your Family.' 

For those looking for more involvement, MullenLowe Group Philippines is also offering a chance to work on other socially driven initiatives. Interested parties can join via the Sobrang Young Lang Competition, an internship program for college students aged 18-21 years old. The full brief can be found here

For more info, check out the hijacked 4As website, and follow 4As Philippines on both Facebook and Twitter

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Categories: Charity, Corporate, Social and PSAs

MullenLowe Treyna, Thu, 13 Aug 2020 11:58:08 GMT