MullenLowe Group announced it has been named to the prestigious Ad Age 2018 Agency A-List.
The awards recognise agencies for business growth, outstanding creativity, organisational and product innovation, and market impact, with Ad Age editors reviewing over 400 agencies before choosing the Top 10 A-List.
MullenLowe Group saw 198 new-business wins across the global network in 2017, including work for Whole Foods, E*TRADE, Chipotle, Nuveen and AkzoNobel’s consumer paint business. In the U.S., MullenLowe showed a 20% increase in new business revenue in 2017.
In addition to the work by the creative tentacle of the group, MullenLowe Mediahub reported an 80% win rate, increasing revenue by more than $20 million and winning work with MTV, Ulta Beauty and Wyndham Hotels & Resorts. MullenLowe Mediahub offers full service communications planning, media buying, global search and performance media with global capabilities across 14 offices worldwide.
MullenLowe Group global CEO Alex Leikikh says he’s enormously proud of what the network has been able to achieve in such a short amount of time. “Three years ago, MullenLowe Group didn’t exist. It was an idea to put two like-minded companies – Mullen, and Lowe and Partners - together to attract better talent, to ‘hyperbundle’, to do better work, and to service clients in global markets. In 34 months we went from “mergers never work in the advertising business” to top ten agency globally.”
“We see ourselves as a challenger agency for challenger brands, and seek out clients that see the world the same way. We’re excited for the year ahead, and look forward to gaining an unfair share of attention for both present and future clients alike,” he continued.
MullenLowe U.S. CEO Lee Newman says what could’ve been a really challenging year turned into a spectacular one. “In 2017, we really hit our stride by staying very true to what this agency is about. We sharpened our challenger approach, put creativity at the centre of everything and doubled down on our ‘hyperbundled’ model to become more of who we are.”
“We’re delighted with this accolade, but it won’t let us get complacent. We’ll continue punching above our weight to produce our most creative, exciting and effective work yet,” he continued.
MullenLowe Group was previously named an Ad Age Agency to Watch in 2016, and to the Ad Age Standout List in 2017.