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MullenLowe Group Latin America Launches INK HOUSE


The initiative to introduce students to the agency pitch process has been launched simultaneously in 13 countries across the region

MullenLowe Group Latin America Launches INK HOUSE

MullenLowe Group Latin America is proud to announce the launch of INK HOUSE, an initiative that aims to introduce graduating students to life in an advertising agency and offer them the chance to win an internship at the global marketing communications network.

Teams of final year students studying advertising, marketing and social communications at some of the most recognised universities in Latin America will compete simultaneously at 13 MullenLowe Group agencies in the region. They will be given a real, live brief from global FMCG company and MullenLowe Group client, Unilever, and have just 24 hours to develop a campaign and present their ideas to the event’s jury, providing the students with a realistic experience of the agency pitch process. 

The winning team from each country will be awarded an internship at their local MullenLowe Group agency during the first semester of 2019. Additionally, all of the winning ideas will be judged by an expert panel of Unilever and MullenLowe Group members to decide the overall winner for Latin America.

“We are incredibly excited about how well received the initiative has been. Academic institutions across the region have told us they really appreciate our network’s contribution to achieving better integration between the academic world and our industry. With this initiative, over 100 students will have the opportunity to compete for a chance to intern at one of the award-winning agencies in our Latin American network. It will also be an extraordinary opportunity for us to discover new talent that is permanently popping up all across Latin America”, said Francisco Samper, CEO MullenLowe Latam.

MullenLowe Group agencies in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Paraguay, Panama and Peru will welcome local students to participate in INK HOUSE on the last weekend of October (Brazil's event will be held on 9th-11th November since Presidential elections are to be held on the last weekend of October). 

To learn more about INK HOUSE, visit this link.

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MullenLowe Brasil, Mon, 15 Oct 2018 14:12:04 GMT