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MullenLowe Group Celebrates World Octopus Day with ‘The Predictopus’

08/10/2018
Advertising Agency
London, UK
76
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Predictopus quiz shows players their sea-themed 'Octoscope' to reveal what’s in store for them this October

In honour of World Octopus Day, MullenLowe Group has launched ‘The Predictopus’, a bespoke quiz that will reveal personalised predictions for the month ahead.

The fun quiz contains eight multiple choice questions which people must answer about themselves, including ‘What is your ultimate goal in life?’ and ‘Which word best describes you?’. At the end of the quiz, the Predictopus will show players their sea-themed Octoscope to reveal what’s in store for them this October. 

This is the third year MullenLowe Group has launched an initiative to celebrate World Octopus Day, following the global rebrand in 2016. In its maiden year, the World Octopus Day campaign invited users to participate in a quiz to find out which famous octopus they were. Last year, MullenLowe Group honoured one of the most intelligent creatures in the world with its Octo-IQ test, which saw the top eight participants successfully graduate from Octford University.   

The Predictopus is open to the public and will run online from Monday 8th October to Friday 12th October.  

How to play: 

• Go to mlgpredictopus.com

• Answer eight questions about yourself to reveal your Octoscope 

• Share your predictions using #MLGPredictopus

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