Wed, 10 Jun 2020 08:29:29 GMT
MullenLowe Group APAC operations will be jointly led by Paul Soon, CEO, MullenLowe Singapore and China and James Hollow, CEO, MullenLowe Japan and Hong Kong. The new leadership team will come into force on 30th June 2020, following the retirement of current Group CEO Vincent Digonnet.
The new leadership structure and ways of working will reflect MullenLowe Group’s vision to create a more agile network built around individual and team skillsets and experience rather than geographical presence. Key to that vision has been transforming the Group’s internal organisation into a client programs-centric hyperbundled model with creativity, purpose-led strategic communications and data science and analytics at the core.
Commenting on the new leadership structure, Alex Leikikh, global CEO, MullenLowe Group said: “In APAC there has been a focus on our hyperbundled model to transform the network and grow collaboration and knowledge sharing within the Group. As we continue to develop our centres of excellence and drive specialised skillsets for each market, particularly at a time when creativity and purpose are more important than ever, I have no doubt Paul and James will successfully lead the agency to success and help brands on their own business transformation journey.”