MullenLowe Group today announces MullenLowe SSP3 as the winner of the Golden Glove Award 2019. The winning campaign, ‘My Line’, for the Ministry of Communications & Technology Colombia was chosen from 38 submissions by MullenLowe Group’s Global Executive Committee.
Over the last few years, Colombia has managed to achieve its largest internet penetration rate in history with the help of the Ministry of Communications & Technology. But regardless of these efforts, many people in different regions of Colombia still can’t access the internet due to their remote geographical location.
To help bring these people a step closer to the information they’re missing, the Ministry of Communications & Technology endorsed MullenLowe SSP3’s idea to give internet access to those who don’t have a computer or smartphone. They created ‘My Line’, a traditional telephone landline powered by Google’s voice assistant, that anyone can call to receive the answer to a question no matter the moment, place or device.
Alex Leikikh, MullenLowe group global CEO, says it’s been another incredible year for the Golden Glove Award and he is continually inspired by the abundance of entries from all over the network. “It’s my pleasure to announce MullenLowe SSP3 as the winning agency for 2019. Their innovative approach and simple, scalable idea is an outstanding example of how our Challenger Mentality can achieve an Unfair Share of Attention for our clients’ brands. The win is very well-deserved, congratulations to the whole team,” he continued.
Francisco Samper, President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer MullenLowe SSP3, says he’s delighted MullenLowe SSP3 has been crowned the winner. “The campaign we created is a clear example of what can be done when you mix technology and information with world-class creativity, resulting in an idea that goes beyond simple advertising and makes a difference to people’s lives,” he continued.
The Golden Glove Award is an internal awards programme at MullenLowe Group. Offices across the entire global network are invited to submit work that demonstrates how they developed a challenger strategy to deliver an Unfair Share of Attention with outstanding results and ‘talkability’ around their clients’ brand.