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MullenLowe Celebrates the ‘Hidden Army’ of the NHS in New Spot

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HLA’s Simon Ratigan shines light on real NHS staff in latest ad from ‘We Are The NHS’ campaign

MullenLowe Celebrates the ‘Hidden Army’ of the NHS in New Spot
Following on from the success of the launch of ‘We Are The NHS’ in 2018, new work from MullenLowe provides a further instalment of the campaign, this time focussing on crucial IT and Support roles. 

Not always the seen and seldom the heroes, these vital positions have real impact on people’s lives. And on the running of the NHS. 

The campaign is running in January – a time when people are in ‘New Year, new challenge’ mode, offering up IT and Support roles that have a higher purpose. 

The work includes a 60’ film and a 30’ TVC, as well as social and radio. It launches on January 28th. 

Once again, the work shows real NHS staff and real moments across hospitals in Southampton, Canterbury and Ashford. 

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Brand: NHS England

Director of Communications: Simon Enright

Head of Campaigns: Phil Bastable

Senior Campaigns Manager: Ian Hampton

Campaign Manager : Kellie Heath

Communications Manager: Abby King (East Kent Hospitals University NHS Foundation Trust), Kathryn Machin (University Hospital Southampton NHS Foundation Trust)

Campaign Manager: Kellie Heath

Post Production / VFX

Colourist: James Bamford

Flame Artists: Andrew Wood (Barnsley)

Post Production Company: The Mill

Producer: Angela Toner


Sound Engineer: Phil Bolland

Sound Company: Factory

Creative Agency

Creative Agency: MullenLowe London

Strategist: James MacAskill

Chief Creative Officer: Jose Miguel Sokoloff

Executive Creative Director: Mark Elwood

Copywriter: Hugh Todd

Creative Director: Hugh Todd, Lovisa Silburn

Art Director: Lovisa Silburn

Producer: Vanessa Hunt

Account Director: Katie McCambley

Chief Strategy Officer: Jo Arden

Director of Integrated Production: Trudy Waldron

Account Manager: Jasper Wolley, Rob Tavare

Production Company

Production Company: Vanessa Hunt

Director: Simon Ratigan

DOP: Martin Hill

Producer: Martin Hill


Music Company: Soundtree Music

Producer: Hils Macdonald


Edit Company: The Playroom

Editor: Nick Allix

Genres: Documentary, People

Categories: Corporate, Social and PSAs, Health

MullenLowe Group UK, Tue, 29 Jan 2019 11:26:35 GMT