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MullenLowe Celebrates the ‘Hidden Army’ of the NHS in New Spot

Creative

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HLA’s Simon Ratigan shines light on real NHS staff in latest ad from ‘We Are The NHS’ campaign

MullenLowe Celebrates the ‘Hidden Army’ of the NHS in New Spot

Following on from the success of the launch of ‘We Are The NHS’ in 2018, new work from MullenLowe provides a further instalment of the campaign, this time focussing on crucial IT and Support roles.

Not always the seen and seldom the heroes, these vital positions have real impact on people’s lives. And on the running of the NHS.

The campaign is running in January – a time when people are in ‘New Year, new challenge’ mode, offering up IT and Support roles that have a higher purpose.

The work includes a 60’ film and a 30’ TVC, as well as social and radio. It launches on January 28th.

Once again, the work shows real NHS staff and real moments across hospitals in Southampton, Canterbury and Ashford.