MullenLowe Group UK
Tue, 29 Jan 2019 11:26:35 GMT
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MullenLowe Celebrates the ‘Hidden Army’ of the NHS in New Spot
HLA’s Simon Ratigan shines light on real NHS staff in latest ad from ‘We Are The NHS’ campaign
Following on from the success of the launch of ‘We Are The NHS’ in 2018, new work from MullenLowe provides a further instalment of the campaign, this time focussing on crucial IT and Support roles.
Not always the seen and seldom the heroes, these vital positions have real impact on people’s lives. And on the running of the NHS.
The campaign is running in January – a time when people are in ‘New Year, new challenge’ mode, offering up IT and Support roles that have a higher purpose.
The work includes a 60’ film and a 30’ TVC, as well as social and radio. It launches on January 28th.
Once again, the work shows real NHS staff and real moments across hospitals in Southampton, Canterbury and Ashford.
view more - Creative
Client
Brand: NHS England
Director of Communications: Simon Enright
Head of Campaigns: Phil Bastable
Senior Campaigns Manager: Ian Hampton
Campaign Manager : Kellie Heath
Communications Manager: Abby King (East Kent Hospitals University NHS Foundation Trust), Kathryn Machin (University Hospital Southampton NHS Foundation Trust)
Campaign Manager: Kellie Heath
Post Production / VFX
Colourist: James Bamford
Flame Artists: Andrew Wood (Barnsley)
Post Production Company: The Mill
Producer: Angela Toner
Sound
Sound Engineer: Phil Bolland
Sound Company: Factory
Creative Agency
Creative Agency: MullenLowe London
Strategist: James MacAskill
Chief Creative Officer: Jose Miguel Sokoloff
Executive Creative Director: Mark Elwood
Copywriter: Hugh Todd
Creative Director: Hugh Todd, Lovisa Silburn
Art Director: Lovisa Silburn
Producer: Vanessa Hunt
Account Director: Katie McCambley
Chief Strategy Officer: Jo Arden
Director of Integrated Production: Trudy Waldron
Account Manager: Jasper Wolley, Rob Tavare
Production Company
Production Company: Vanessa Hunt
Director: Simon Ratigan
DOP: Martin Hill
Producer: Martin Hill
Music
Music Company: Soundtree Music
Producer: Hils Macdonald
Offline
Edit Company: The Playroom
Editor: Nick Allix
Genres: Documentary, People
Categories: Corporate, Social and PSAs, Health
MullenLowe Group UK, Tue, 29 Jan 2019 11:26:35 GMT
