MullenLowe Brings Dunelm Home in Time for Christmas
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The campaign shows the importance of family in the festive campaign
MullenLowe has launched a new Christmas ad campaign for British home furnishings retailer, Dunelm.
The ad is the latest iteration of the ‘Real Families’ campaign. The campaign shows real families discussing how they have made their house a home using Dunelm.
The latest campaign takes a peep behind the doors of the Fullers, a busy family of seven to see how they celebrate the festive season. The ad showcases Dunelm’s new Christmas range as well as festive traditions that families share. The Fullers set the Christmas table and discuss how Dunelm helps them during the festive period.
When finding families to feature in the campaign, Dunelm and MullenLowe made a conscious effort to ensure they were celebrating real households in the UK, not just the conventional nuclear family.
Media is being handled by Goodstuff and launches nationally today across TV, display, Facebook, YouTube and Instagram.
Mark Elwood, executive creative director at MullenLowe Group UK said: “Advertising at this time of year can often not represent the real magic of Christmas. In this campaign, we wanted to show how real families celebrate Christmas. We’ve resisted the cliche of perfect ‘families’ being shown in traditional, old fashioned roles, and tried to create something that will resonate with Dunelm’s customers. Sometimes just getting out of the way can help.”
Angela Porter, marketing director at Dunelm said: “Building on the success of the ‘Real Families’ campaign this year, we wanted to demonstrate the season of togetherness that the festive period represents. Whether you’re coming home for Christmas or hosting multiple family members, we can all identify with The Fullers’ annual festive traditions.”
Business Director: Victoria Ellis
Account Director: Samantha Dixon
Account Manager: Georgie Dale
Account Executive: George Hollins
Executive Partner: Laurence Green
Senior Planner: Sophie Binns
ECD: Mark Elwood
Senior Copywriter: Bronwyn Sweeney
Senior Art Director: Loren Cook
Producer: Alex Pemberton
Production Company: 2AM
Director: Richard Laxton
Exec Producer: Alyson Sharma
Producer: Gareth Crothers
Editors: Marshall street
Editor: Joe Wilby
Sound Design: 750mph
Engineer: Ben Gulvin
Producer: Chloe Sitton
Post Production: MPC
Colourist: Richard Fearon
Producer: Grace Thorpe
Chief Customer & Digital Officer: Leonie Foster
Marketing Director: Angela Porter
Head of Brand Marketing – Natalie Shaw
Brand Manager: Georgie Seel
Genres: People, Dialogue
Categories: Retail and Restaurants , Retail StoresMullenLowe Group, 8 months ago