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MullenLowe Brazil and Coral Paints' Touching Tribute to the Chapecoense Football Team
Advertising Agency
São Paulo, Brazil
Agency honours 'The Goal that Could Have Been' in collaboration with artist Paulo Consentino

MullenLowe Brazil recently launched its latest work for AkzoNobel’s Coral Paints, paying tribute to the Chapecoense football team that tragically lost their lives in 2016. 

The project 'Eternal Goal', commissioned by Tintas Coral and painted by artist Paulo Consentino, represents the goal that could have happened back in 2016 in the final game against the Atlético Nacional of Colombia for the championship title of the South American Football Cup. The project aims to perpetuate the memory of the team through art. The idea is that every time people walk by the panel, they can remember those who represented the city - and Brazil - in sport.

Paulo Consentino and his team of five artists spent 17 days painting 500 square metres of the panel, which is located on the western wall of the North Wing of the stadium.

The artist expressed his emotion and the experience that he and his team experienced during their time spent in Chapecó: "I feel very privileged to participate in a project like this. These were very intense days of hard work and also excitement, where we lived the reality of the city. It's something that cannot be compared to anything else," he said. "It was a very emotional job, unlike any other I've ever done. Many times, I found myself with tears in my eyes. This is a story that has several ingredients and shows the overcoming of a football club that was ascending and suddenly suffered everything that happened. I became very involved and the main goal of this work of art is to preserve the memory of a team, a goal and a title."

Eduardo Salles and Gil Pinna, Creative Directors at MullenLowe Brazil, commented: "This project involved a lot of work, a lot of dedication, and also a lot of emotion. Ever since this idea came up, it has been motivating a growing number of people, literally causing shivers and tears. Now the Chapecoense’s goal for the title is there, next to the trophy. And we are proud that this goal was a tribute made with the hands of Paulo Consentino, with the colours Coral, with the voice of Rafael Henzel and with our creation."

Around 500 litres of Weather Shield paint and more than 20 shades of green were used in this project. "This whole project was thought and carried out with great emotion. We were very excited to be able to represent this team of heroes through art and colour, and also to produce a video to perpetuate this moment,” said Fernando Domingues, Marketing Director for Latin America at AkzoNobel Decorative Paints.

Agency / Creative
Work from MullenLowe Brasil