Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

MullenLowe Alfred's '90s Tribute Puts Chicken Tonight Back on the Map

Creative 127 Add to collection

Inspired by classic '90s talk shows, Alfred puts Chicken Tonight out there as the perfect sauce to use without chicken

MullenLowe Alfred's '90s Tribute Puts Chicken Tonight Back on the Map

On a mission to reinvigorate the brand in the Netherlands, Chicken Tonight takes a remarkable turn by using its somewhat limiting brand name to its advantage. Stating that despite what one might assume, the brand is also a fine choice for dishes without chicken. 

This message is brought to life in a nostalgic manner, taking people back to the time when this cult brand was at its advertising peak in the Netherlands. Set in a recognisable 90’s talkshow setting, we witness a domestic quarrel about how Chicken Tonight should or shouldn’t be prepared. That’s when neighbour Anja enters the stage…


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Client: Zwanenberg Food Group / Chicken Tonight

Responsible client: Jo-Anne van der Laan & Sanne Westdijk

Product: Chicken Tonight

Agency

Agency: MullenLowe Alfred

Strategy: Paul van Kuilenburg

Account: Irene Spronk & Romy Dekker

Creative team: Jan-Willem Smits, Marie-Louise Diekema & Tim Olland

Inhouse producer: Vittoria Robijns

Production

Production agency: freddy

Director: Michiel ten Horn

Producer: Vittoria Robijns 

Lighting cameraman/ D.O.P.: Tim Kerbosch

Editor: Martin Heijgelaar

Post Production

Post-production: De Grot

Music

Music: Massive Music

Sound design: freddy

Genres: Comedy, People, Storytelling, Dialogue

Categories: Food, Sauces and Spreads

MullenLowe EMEA, Mon, 15 Feb 2021 15:38:30 GMT