Mullen Releases “Kill for a Pencil” as Prelude to One Show Awards
8-bit Arcade-Style Game Gets Creative Community Warmed Up for Upcoming Creative Week - NYC
As the advertising creative community gears up for the 37th annual One Show and The One Club’s 4th annual Creative Week May 7-11 in New York City, they can get some of their anxieties out by playing “Kill for a Pencil,” an 8-bit arcade-style game that brings new meaning to the words “killer creative.” An agile team of creative technologists at Mullen partnered with the creative industry leaders at The One Club to put the game together.
In “Kill for a Pencil,” players help ad man “Jon Scraper” navigate the streets of “Madville,” challenging famous advertising icons for the right to a coveted One Show Pencil. Players will recognize some familiar characters, from a lizard hawking car insurance to a well-constructed deodorant spokesman best known for his small white towel and massive pecs.
Built on HTML 5 Canvas for tablet, mobile and desktop, “Kill for a Pencil” is really simple to play (no plugins needed), and the rewards for winning include symbolic gold, silver and bronze pencils and a chance to score free tickets to One Show Interactive for those who can survive the hazards of the game course. There’s even a green pencil for those who navigate the course without incurring harm on any of their opponents.
“We’re hoping this crazy ad game becomes sticky,” said Mark Wenneker, Chief Creative Officer at Mullen. “The One Show is a perfect place to see how people like it.”
“Kill for a Pencil” is live as of last night and will be available for play for the industry professionals and guests gathering for all three One Show awards ceremonies: One Show Design, May 7th; One Show, May 10th and One Show Interactive, May 11th.
Creative Credits for Kill for a Pencil
Agency: Mullen (Boston, MA)
Chief Creative Officer: Mark Wenneker
Creative Director: Mauro Cavalletti
Director of Creative Technology: Christian Madden
Associate Creative Directors: Jon Reil, Nicole Berard
Creative Technologists: Schuyler Hunt, Lawrence Jones, Marc Lynch, Joe Palasek
Art Director: Jay Spahr
Digital Designer: Scott Petrichko
Designers: Mike Molinaro, Han ah Jung
Sr. User Experience Designer: Jason Grigley
Associate Experience Designer: Hoon Oh
Digital Production Designer: Gabe Weinberg
Web Developer: Taylor Kearns
Animator: Joey Tomaino
Senior Editor: Jessica Phearsome
Group Head Producer: Tiffany Stevens
Associate Producer: Maura Larose
Production Designer: Kristina Loycano
Senior Computer Artist: Julie Sforza
Director of Print Production: AJ Hodgson