Ad agency MUH-TAY-ZIK / HOF-FER
, part of the VCCP network, has announced its newest hire, Jessica Baum, as communications strategy director, demonstrating the agency’s sustained growth and continuously expanding capabilities. The announcement of the latest MUH-TAY-ZIK / HOF-FER addition comes after a slew of new business wins, including Bed Bath & Beyond and Sonos.
At MUH-TAY-ZIK / HOF-FER, Jessica will work on clients including Bed Bath & Beyond and Albertsons helping them connect with consumers in both the right place and the right time. Her responsibilities include leveraging audience media trends in creative work, identifying media opportunities for clients, and working media partner agencies and clients to ensure campaigns achieve their goals.
“Today, we are all faced with an endless maze of touchpoints," said Matt Hofherr, chief strategy officer at M/H. "Jessica is going to help the teams navigate our way to success. We’re really excited to have her on board.”
Born in Finland and raised in England and the U.S, Baum is a passionate marketing leader with over 16 years of experience in communications and media planning working at agencies such as Traction, Eleven, Centro, Butler, Shine, Stern & Partners, to name a few. Her deep belief in understanding the customer journey across paid, owned and earned media channels has helped her on clients throughout her career such as MINI Cooper, Union Bank, GNC, and Ethan Allen.
“Having Jessica onboard serves our return to communication strategy and media thinking,” said Brendan Robertson, chief strategy officer and associate partner of MUH-TAY-ZIK / HOF-FER. “Jessica is really focused on helping our clients and teams think about how ideas come to life in the world. She will continue to partner with clients and their media agencies to make the most of every opportunity and to maximise budgets.”