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MTArt Agency Announces New Additions to Global Team

27/01/2022
Advertising Agency
London, UK
999
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The talent and creative agency expands across brand partnerships, public relations, and sales

L-R: Inès Leonarduzzi, Marine Tanguy, Yann Mathias, Amel Windsor, Rita Alay Libera Del Curto Askenasy (above), Blue Gaydon (below), Eva Syti, Lise Arlot. 


Award-winning talent and creative agency MTArt has revealed a new wave of hires joining its growing team. Working with the most exciting visual artists, these names will bolster MTArt’s ability to devise and deliver art-driven projects for brands, public bodies, and cultural organisations across the globe. 

Spanning sales, brand partnerships, and public relations, the combined experience and expertise of the new team follows an impressive six years for the visionary agency, which was founded in 2015 by award-winning businessperson, writer, and keynote speaker Marine Tanguy. 

Since its inception, MTArt has collaborated with major agencies across the industry, including Ogilvy and W Communications. With key investors including Saul Klein, Frédéric Jousset, David Amsellem, Tracey Brown, Robert Falzon, Helen Sunderland-Cohen, Nicolas Barnabé, and Nicolas Laurent, MTArt is now the art sector’s leading talent agency.

Marine Tanguy, CEO of MTArt Agency, comments: “What a dream to be working alongside the top brains of the visual sector. The level of the deals, talents and investors we are now attracting is all thanks to our senior team.”


Yann Mathias 


Yann Mathias joins MTArt Agency as its director of innovation and impact following a career spent working with clients like LVMH, VF, Vans, Adidas, Intel, and Method while leading The Design Laboratory. With his experiences as a fellow at Central Saint Martins, the RSA, and Zinc VC, Yann brings to MTArt a background in business development, strategy, innovation, and creativity. 

He says: “The strength of a talent agency with a creative agency is that your talent has the best ideas. We live in a world where the channels of communication are polluted, there are so many visual messages that if you want to cut through the noise, you have to come up with things that are connecting directly with audiences.” 


Inès Leonarduzzi


From founding international non-profit organisation Digital For The Planet in 2017 to publishing her book ‘Réparer le futur: du numérique à l’écologie’ last year, Inès brings a wealth of experience to the agency. 

As MTArt’s France director, Inès will be responsible for making the French arm of the agency as successful as its London counterpart. Alongside growing her office’s relationships with artists, she’s pushing for innovation and recruiting top-level talent in the process. 

Inès comments: “The timing of my move to MTArt was perfect. I wanted something new and art had always been my first love as a professional. MTArt was the first organisation I’d seen taking real care of their artists. I'm looking forward to supporting them financially, creatively, and with recognition and presence in the industry.”


Lise Arlot


Lise joins as head of strategy. At just 20 years old, she founded Feral Horses, the London-based startup that acts as an art stock exchange to buy and trade shares of contemporary artworks directly from artists. Now at MTArt, Lise’s role will focus on operations, processes, and strategy.

Lise comments: “Looking to the future, we are looking a lot into digital, in terms of physical experiences. How can we better prepare our public art projects and use technology to enhance the real-life experience - or give us better access to information?”


Blue Gaydon


Before joining MTArt as executive director of brand partnerships, Blue had spent 11 years of her career as creative partnerships director at Vogue UK, alongside a stint at Wallpaper* as bespoke director. 

Blue comments: “My reason for moving into the art sector wasn’t necessarily a desire to move into the sector itself - it was a desire to work at MTArt specifically. I am so impressed by what Marine has built, and what kept resonating with me was the fact it is really about the artists, not just about the art.”


Rita Alay Libera Del Curto Askenasy de Cuervo 


Rita joins MTArt Agency as art sales director, having previously been at Sotheby’s as senior post sale experience manager. Her impressive career also includes stints at Christie’s, The Serpentine Galleries, and Convelio. 

Rita comments: “It’s an honour and so meaningful to be able to work with living artists, and artists that are so relevant in times of upheaval, polarisations, and divisiveness. I’m excited to give these artists the recognition they deserve, and place artists in collections. That’s one of my key focuses: spreading the urgency of art through our collectors.”


Eva Syti


An experienced social media strategist, content creator and photographer, Eva joins MTArt as head of PR and communications. Having spent the past five years working with a host of brands including Sezane and H&M, she now looks to foster the relationship between MTArt’s roster of artists, brands, and audience. This mission will be grounded by a message of openness and accessibility. 

Eva comments: “MTArt shows people that art can have many forms and shapes - and you are able to be a part of it. As well as PR, storytelling is a huge part of my job, as well as getting involved with the community and finding the right opportunities for our artists and values.”


Amel Windsor


Amel's career has seen her collaborate with various fashion brands like BEEN London and Brora as well as intern with Bulgari and Azzedine Alaia. She is a contributing editor at Tatler and Talia Collective, she now also joins MTArt as head of community.

Amel comments: “It’s a super exciting time for MTArt, and it’s only going to get bigger and keep on evolving. Right now, I have the luxury of meeting with all the artists and growing my knowledge so we can celebrate them to our wider audience. And it’s all about opening up our community to different people.”

Credits
Work from MTArt Agency
ALL THEIR WORK