Tue, 12 Jul 2022 07:36:00 GMT
MSQ, the international creative and technology group, has appointed industry heavyweight Lisa Leone as its first chief creative officer in North America, to offer brands leading integrated thinking that will help them get closer to their customers.
Leone forms part of a new-look MSQ North America leadership team that also features president Aaron Lang and chief strategy officer Justin Cox. Lang and Cox joined MSQ from Deloitte Digital to formally launch MSQ North America in July last year, to help the group give clients better and easier access to genuinely joined-up, effective marketing services within the region.
Since the launch, MSQ North America and its collective of agencies have won the global creative account for CFA Institute and also works with clients including Nasdaq and GSK. MSQ’s presence in the region has also expanded in the past 12 months following the group’s acquisition of leading design agency Elmwood, as well as the introduction of Walk-In Media to New York.
During her career, Leone has led creative teams working both for agencies and client-side. Prior to joining MSQ, Leone was VP Creative Director at Golin in Chicago, where she led PR creative for McDonald's, Humana and Hyatt; SVP Group Creative Director at Edelman in Seattle, where she led social content creative for Microsoft; and VP Creative Director at Leo Burnett in Chicago, leading all global creative for Samsung. Leone started her career at Leo Burnett, working on brands including Kraft, Allstate, Kellogg’s and Nintendo.
Leone’s work has been recognised at the industry’s biggest global awards, including Cannes Lions, AICP, One Show and the ADDY Awards, and she has been published by The Cut, Huffington Post, PR Week and The Drum.
Aaron Lang, president of MSQ North America, says: “We spent a long time making sure we found the right person to take MSQ North America’s creative reins and in Lisa it feels like we’ve finally found the perfect fit. She offers brilliant integrated thinking that clients need to transform every aspect of their business, and her views on how to build brands to connect more closely with customers aligns perfectly with ours.”
Leone says: “MSQ has exciting plans and I’m delighted to be joining the team on this journey. I'm an enthusiastic fan of their philosophy on joined-up thinking across their network, and feel my comprehensive experience in a broad range of creative marketing disciplines can help build consistent and impactful brand experiences through every step of the customer journey. I’m looking forward to working with Aaron and Justin to build a new kind of marketing group, but more so than that I’m looking forward to working with ambitious brands who want to thrive, adapt and disrupt in today’s world.”
Peter Reid, global chief executive of MSQ, says: “Through wins like CFA Institute and the ability to join up with the wider MSQ model on further successful pitches, MSQ North America has already shown that it is perfectly placed to offer brands a more personal and connected alternative to cumbersome holding companies. With the new creative firepower that Lisa brings, I really do believe that the sky’s the limit as MSQ’s international presence grows.”view more - Hires, Wins & BusinessMSQ Partners, Tue, 12 Jul 2022 07:36:00 GMT