MSQ Launches Dynamic Production Offer and Appoints Morgan Cox to Scale Creative Delivery

MSQ, one of the UK’s fastest-growing marketing groups, is ramping up its production capabilities with the appointment of former Publicis Groupe executive, Morgan Cox, and the rollout of a suite of innovative content delivery products.

Morgan, who’s been recently working in a consultancy capacity at MSQ to support the development of the group’s creative technology capabilities, now takes on the permanent role of head of dynamic content and production, responsible for further scaling production across the MSQ group and leading an innovative new dynamic creative offer. He will work closely with MSQ’s data and media teams, as well as with the group’s strategic partner Brave Spark, to make insight-driven personalisation of creative content a possibility for clients of all investment levels and across all channels.

Prior to MSQ, Morgan was the chief executive of Prodigious UK, leading Publicis Groupe’s central multi-channel production offering in the UK. He was also managing partner of Chemistry Digital and ran Carat Manchester’s media planning and buying team.

Morgan said: “MSQ’s partnership culture and absolute determination to deliver a joined-up approach for clients meant I immediately felt like I was in the right place to help make a difference. We have an ambitious plan to bring all the benefits of creatively driven dynamic personalisation to clients of all scales and budgets, across all channels."

In a post-cookie digital work, MSQ aims to provide brands with cleaner, clearer and more valuable relationships with consumers through delivering personalised, truly creative experiences. As part of this approach, the group has launched an innovative proprietary dynamic creative engine, ADA, which streamlines the end-to-end creative process by allowing existing creative assets to quickly and easily be personalised for VOD, digital display, social and other channels before handing off to trafficking platforms. With no minimum budget or volume entry level, the tool democratises content production for brands of all sizes, extending the utility of any creative investment for limitless use.

Peter Reid, chief executive at MSQ, commented: “I’m delighted to officially welcome Morgan to the group. His work at MSQ in a consultancy capacity has proved vital in helping us make strides in our ambition to democratise dynamic content for forward-thinking brands. With him on board and our continued strategic partnership with Brave Spark, I’m confident that we’re able to offer clients the very best innovative, effectives and cost efficient production solutions.”

MSQ announced a strategic partnership with Brave Spark in May last year. The leading UK creative production agency has already worked with the group on video content for brands including Buzz Bingo, Zalando and Natural Source Waters.