MSQ Continues US Expansion with Walk-In Media Launch

MSQ, the next generation creativity and technology company, is expanding its capabilities in the US with the launch of Walk-In Media, to help businesses effectively and rapidly navigate the modern media landscape.

Already one of the UK’s fastest-growing media agencies, Walk-In Media brings brand and performance marketing together into one connected ecosystem, tackling the inflexibility, trust and transparency issues that often hinder many client-agency relationships. 

The agency will offer local to global media planning and buying for businesses of all sizes, with a portfolio of market-leading ad-tech resources that can scale with client needs.

Aaron Lang, president of MSQ North America, says: “The media industry is undergoing the biggest shift since the early 2000s. The network price advantage is rapidly disappearing. Media owner attention has switched from scale to actual growth. And there is a new generation of marketeers with a ‘buy-it-yourself’ attitude. Walk-in Media exists for the modern media landscape and offers the market a full range of integrated capabilities on an agile and flexible basis.” 

Simon Davis, global chief executive of Walk-In Media, says: “I founded Walk-In Media because I felt clients were being neglected by the impersonal, centralised specialist practices of media network agencies. As part of MSQ we’re able to offer the service, transparency and expert thinking you would hope for from an independent media agency, but with the firepower and specialist tech and data capabilities you’d expect from a connected group. This approach has been well received so far and I’m excited to see it expand into the US, where those challenges and opportunities are even more apparent.”