MSL Czech Republic Appoints Radek Vitek as Head of Brand Reputation

Radek Vítek, who was most recently executive director of PR.Konektor Agency, has been named head of brand reputation for MSL Czech Republic. His responsibilities at the Publicis Groupe's agency include PR, influencer marketing and social media development.

In his new role, Radek Vitek has been charged with driving the MSL brand, to further develop it into a reputable agency with creativity and analytical approach at its core. Vítek will cover both classical PR and communication in social networks and influencer marketing, including disciplines in the Influence and Impact category.

“The MSL brand has a strong reputation internationally and we want the same here for us. Our goal is to create a strong division that will build on the MSL international structure and be synonymous with modern communication. Our vision far exceeds the boundaries of traditional PR and individual tools. We see communications as a complex discipline and MSL as a unit that connects communications expertise with modern technologies and the data analysis of the group. For this position, we were looking for someone with senior consultant experience,” Tomáš Löbel, chief of creative agencies of Publicis Groupe commenting on Vítek’s arrival.

Radek Vítek brings with him, more than 28 years of experience working in PR. For nearly 10 years, he was the head of the GCI Praha Agency and subsequently, as managing director of Ogilvy Public Relations Prague for nearly a decade. Prior to MSL, Vítek spent five years as executive director at PR.Konektor Agency. For more than 15 years, he has been a member of the executive board of the Association of PR agencies and lectures at universities.

“My goal is to effectively bring teams across communications influence and impact together into one functioning unit to deliver a premium offering for our clients. MSL has enormous potential on this front due to its accessibility and connection to the unique and strong expertise of the MSL and Publicis Groupe global network as well as the creative, data-based and analytical background of the local teams. For me, this is a big and exciting challenge that I look forward to,” Radek Vítek speaking about his new role.