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m/SIX Wins Global Media Business for London Business School


Agency will take over from incumbent Havas

m/SIX Wins Global Media Business for London Business School

m/SIX kicks off 2019 by winning the global media account for one of the world’s leading business schools, London Business School.

Taking over from incumbent Havas, m/SIX was chosen for its audience-first thinking and promise to deliver an optimised performance media model.  

m/SIX will work closely with London Business School to deliver on their vision and key priorities for 2019, to further cement the School’s footprint across the globe.  

The m/SIX data-driven approach incorporates the three dimensions of fame, authority and experience to cut-through the journeys of prospective candidates, leveraging London Business School’s thought leadership content across paid, owned and earned channels.

Ben Brown, EMEA agency lead at m/SIX, said of the new win: “We are delighted that London Business School chose us and felt shared ambitions throughout the process. The team can’t wait to get started to bring our audience and data-led approach to a global client as prestigious as LBS.”

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Categories: Corporate, Social and PSAs, Education

The&Partnership, Mon, 21 Jan 2019 10:09:55 GMT