m/SIX Rebrands to mSix&Partners

The global media network, m/SIX - a joint venture between The&Partnership and WPP - has today announced a significant refresh to its brand identity with a change of name to mSix&Partners.

Having strengthened its global leadership structure earlier in the year, following significant growth during the pandemic, the agency’s new name of mSix&Partners is designed to better reflect the unique ‘Best of Both Worlds’ ownership structure that has powered such rapid expansion and embodies true partnership with its people, its clients and other agencies within the WPP network.

Jack Swayne, Managing Partner and Global CEO said: “As a business we are doubling down on partnership. Partnership has allowed us, our clients and our people to adapt to change in the past and will be even more important as we lean in to continual change in the future.

Our name must reflect who we are and who we want to be, an agency that is at the forefront of data, tech & media and knows how to connect that to brand experience, comms & unique ways of working; mSix&Partners does that perfectly.”

With the refresh of the identity comes a new agency positioning: Further, Faster. Dan Whitmarsh, Strategy Partner and Global CSO said: “Further, Faster is the primary benefit our clients feel from working with our unique partnership. Whether the goal is transformation of their agency model or understanding of how to drive full-funnel effectiveness, we take our clients further in achieving this, faster than anyone else.”

This positioning brings together all of mSix&Partner’s capabilities across media & commerce, measurement & technology with their well-proven expertise in developing bespoke, integrated multi-discipline teams, often embedded alongside their clients’ marketing operations.

Over the last 2 years, the agency has demonstrated significant growth, increasing total billings by 31%, thanks to extensive new client wins: Discovery, Jabra and CBRE globally; Whirlpool, Ocado, National Express and Smart Energy GB in EMEA; PUMA in APAC and Plenity in NA.

Jack Swayne, Managing Partner and Global CEO said: “mSix is a unique agency: no-one else can combine the agility and entrepreneurial spirit of an independent with the scale of investment in media, tech & talent that only WPP can bring. Our exciting new identity and positioning will be applied across the entire mSix&Partners global network of 49 offices across 41 countries.”