M&S - For Every Woman You Are

Last night (5th of September) RKCR Y&R launched the new M&S Autumn TV ad. 

 

Directed by Jake Nava, who also shot Beyonce’s ‘Single Ladies’, and set to Edwyn Collins’ iconic track ‘A Girl Like You’, the beautifully simple but incredibly watchable film showcases the Autumn Collection in each of its trends using 10 very different women All are full of personality and aged from early 20s to mid 80s.

 

Using the campaign strapline 'For every woman you are', the work shows the breadth and depth of the new M&S Autumn collection - designed to flatter & inspire every woman.

 

Mark Roalfe, Executive Creative Director, says: “With our new Autumn ad, we really wanted to showcase the new collection. The campaign line ‘For every woman you are’ plays to the multi-faceted nature of every woman.

 

 

Credits

 

Advertising Agency: RKCR/Y&R 

Agency Creative Director: Mark Roalfe 

Copywriter: Pip Bishop 

Art Director: Chris Hodgkiss 

Planner: Joanna Bamford 

Business Director: Priya Patel 

Account Manager: Katie Jackson 

Agency Producer: Sally Pritchett 

Media Company: Walker Media 

Production Co: Cherry Films 

Director: Jake Nava 

Prod. Co. Producer: Benedict Cooper 

Editor: Nick Allix (The Whitehouse) 

Post Production: MPC 

Music: Edwyn Collins: A Girl Like You 

Location: Studio 

Media: National TV & Press

Photographer: Jonty Davies