Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

M&S - For Every Woman You Are

Creative 0 Add to collection

RKCR Y&R show real women in this new spot

M&S - For Every Woman You Are

 

Last night (5th of September) RKCR Y&R launched the new M&S Autumn TV ad. 
 
Directed by Jake Nava, who also shot Beyonce’s ‘Single Ladies’, and set to Edwyn Collins’ iconic track ‘A Girl Like You’, the beautifully simple but incredibly watchable film showcases the Autumn Collection in each of its trends using 10 very different women All are full of personality and aged from early 20s to mid 80s.
 
Using the campaign strapline 'For every woman you are', the work shows the breadth and depth of the new M&S Autumn collection - designed to flatter & inspire every woman.
 
Mark Roalfe, Executive Creative Director, says: “With our new Autumn ad, we really wanted to showcase the new collection. The campaign line ‘For every woman you are’ plays to the multi-faceted nature of every woman.
 
 
Credits
 
Advertising Agency: RKCR/Y&R 
Agency Creative Director: Mark Roalfe 
Copywriter: Pip Bishop 
Art Director: Chris Hodgkiss 
Planner: Joanna Bamford 
Business Director: Priya Patel 
Account Manager: Katie Jackson 
Agency Producer: Sally Pritchett 
Media Company: Walker Media 
Production Co: Cherry Films 
Director: Jake Nava 
Prod. Co. Producer: Benedict Cooper 
Editor: Nick Allix (The Whitehouse) 
Post Production: MPC 
Music: Edwyn Collins: A Girl Like You 
Location: Studio 
Media: National TV & Press
Photographer: Jonty Davies
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Thu, 06 Sep 2012 11:00:04 GMT