Last night (5th of September) RKCR Y&R launched the new M&S Autumn TV ad.
Directed by Jake Nava, who also shot Beyonce’s ‘Single Ladies’, and set to Edwyn Collins’ iconic track ‘A Girl Like You’, the beautifully simple but incredibly watchable film showcases the Autumn Collection in each of its trends using 10 very different women All are full of personality and aged from early 20s to mid 80s.
Using the campaign strapline 'For every woman you are', the work shows the breadth and depth of the new M&S Autumn collection - designed to flatter & inspire every woman.
Mark Roalfe, Executive Creative Director, says: “With our new Autumn ad, we really wanted to showcase the new collection. The campaign line ‘For every woman you are’ plays to the multi-faceted nature of every woman.
Advertising Agency: RKCR/Y&R
Agency Creative Director: Mark Roalfe
Copywriter: Pip Bishop
Art Director: Chris Hodgkiss
Planner: Joanna Bamford
Business Director: Priya Patel
Account Manager: Katie Jackson
Agency Producer: Sally Pritchett
Media Company: Walker Media
Production Co: Cherry Films
Director: Jake Nava
Prod. Co. Producer: Benedict Cooper
Editor: Nick Allix (The Whitehouse)
Post Production: MPC
Music: Edwyn Collins: A Girl Like You
Media: National TV & Press
Photographer: Jonty Davies