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Creative in association withGear Seven
Group745

M&S - For Every Woman You Are

06/09/2012
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RKCR Y&R show real women in this new spot

 

Last night (5th of September) RKCR Y&R launched the new M&S Autumn TV ad. 
 
Directed by Jake Nava, who also shot Beyonce’s ‘Single Ladies’, and set to Edwyn Collins’ iconic track ‘A Girl Like You’, the beautifully simple but incredibly watchable film showcases the Autumn Collection in each of its trends using 10 very different women All are full of personality and aged from early 20s to mid 80s.
 
Using the campaign strapline 'For every woman you are', the work shows the breadth and depth of the new M&S Autumn collection - designed to flatter & inspire every woman.
 
Mark Roalfe, Executive Creative Director, says: “With our new Autumn ad, we really wanted to showcase the new collection. The campaign line ‘For every woman you are’ plays to the multi-faceted nature of every woman.
 
 
Credits
 
Advertising Agency: RKCR/Y&R 
Agency Creative Director: Mark Roalfe 
Copywriter: Pip Bishop 
Art Director: Chris Hodgkiss 
Planner: Joanna Bamford 
Business Director: Priya Patel 
Account Manager: Katie Jackson 
Agency Producer: Sally Pritchett 
Media Company: Walker Media 
Production Co: Cherry Films 
Director: Jake Nava 
Prod. Co. Producer: Benedict Cooper 
Editor: Nick Allix (The Whitehouse) 
Post Production: MPC 
Music: Edwyn Collins: A Girl Like You 
Location: Studio 
Media: National TV & Press
Photographer: Jonty Davies
 
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