MRY, a creative and technology agency with social at its core, announced today the launch of a new e-commerce site for Moleskine and their collection of objects that provide open platforms for creativity and communication. Featuring the latest in responsive design technology, the new site now delivers a more personalised online experience and improved consumer utility for its current and prospective online fans.
The new e-commerce site delivers a better organised product catalog that guides visitors to the Moleskine products that spark their curiosity– as one might experience products in-store. Customisable filters help visitors easily fine-tune their choices on a more efficient path to purchase. Scalable high-resolution imagery ensures the site experience looks good on screens both large and small.
“We’ve made discovering a Moleskine through the site more personal, more elegant, and more analogous with shopping in a physical store,” said MRY’s Executive Director of User Experience, Brian Ragan. “With this launch, we’ve really created more than a site– we’ve created a marketing experience platform that, over time, will blend consumer content into the e-commerce experience, creating compelling merchandising opportunities.”
“With this new site, we wanted to create the foundation for a next generation branded shopping experience – one that that feels intuitive and connects Moleskine to a digital culture that values aesthetics, functional intelligence and curiosity,” said MRY CEO Matt Britton. “We’ve transformed the site from being purely functional to being both functional and experiential, while maintaining the innovative sprit of the Moleskine product and catering to the brand’s different consumer groups.”
The website redesign is a significant step for Moleskine in their effort to provide fans with a complete digital and analog brand experience, which included the opening of the brand’s first global concept store in Beijing, the launch of the Evernote Smart Notebook, the re-launch of the Moleskine Journal Application for iOS, Android and Windows Phone and Print on Demand Services, including the launch of the Moleskine Photobook business.
“We are committed to providing our customers with a best-in-class experience and engaged MRY to help us in executing the next step in our analog and digital future,” said Peter Hobolt Jensen, Director of Digital Business at Moleskine. “They have exceeded our expectations and provided innovative digital solutions that embody the functionality and design that are the backbone of our brand and products.”view more - Creative
Categories: Media and Entertainment, Onlinelbbonline.com, Fri, 30 Aug 2013 09:00:40 GMT