McCann North America
Wed, 02 Sep 2015 12:54:10 GMT
OppenheimerFunds, a leading global asset manager, has announced the launch of its new brand campaign: Invest in a Beautiful World.
Chief Marketing Officer, Marty Willis, and Head of Brand Marketing, Stephen Tisdalle, led the development of the evocative, fully integrated campaign with MRM//McCann, the firm’s creative agency of record and long-time media agency, Havas Media.
“Today, the world of investing is too often viewed through a short-term lens using fear, fantasy lifestyle or pure product performance attributes to connect with investors,” said Willis. “We have taken an entirely different approach and anchored our message on optimism. Once you look to the long term and expand your view, as we do at OppenheimerFunds, the world reveals itself to new opportunities that others may have missed. This is how we have generated value for our clients for nearly 60 years.”
Tisdalle added, “Invest In A Beautiful World uses evocative imagery and scenes from across the globe that convey finding new possibilities in places still being explored, seeing beauty in things others might overlook, and identifying a future still being contemplated. It is a communications platform that creates an emotional connection to rational investment principles, facilitated internally by a brand ambassador program and externally by a new end-to-end customer experience that spans across the key touch-points from TV, print, out-of-home, digital and the face-to-face channel.”
Categories: Investment, FinanceMcCann North America, Wed, 02 Sep 2015 12:54:10 GMT