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MRM//McCann Invests in a Beautiful World for OppenheimerFunds

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Global asset manager launches new ad campaign comprising of TV, print & OOH

MRM//McCann Invests in a Beautiful World for OppenheimerFunds

OppenheimerFunds, a leading global asset manager, has announced the launch of its new brand campaign: Invest in a Beautiful World. 

Chief Marketing Officer, Marty Willis, and Head of Brand Marketing, Stephen Tisdalle, led the development of the evocative, fully integrated campaign with MRM//McCann, the firm’s creative agency of record and long-time media agency, Havas Media.

“Today, the world of investing is too often viewed through a short-term lens using fear, fantasy lifestyle or pure product performance attributes to connect with investors,” said Willis. “We have taken an entirely different approach and anchored our message on optimism. Once you look to the long term and expand your view, as we do at OppenheimerFunds, the world reveals itself to new opportunities that others may have missed. This is how we have generated value for our clients for nearly 60 years.”

Tisdalle added, “Invest In A Beautiful World uses evocative imagery and scenes from across the globe that convey finding new possibilities in places still being explored, seeing beauty in things others might overlook, and identifying a future still being contemplated. It is a communications platform that creates an emotional connection to rational investment principles, facilitated internally by a brand ambassador program and externally by a new end-to-end customer experience that spans across the key touch-points from TV, print, out-of-home, digital and the face-to-face channel.”



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Creative Agency

Account Executive: Matthew Porter, Emily Gomez

Art Director: Carlos Jara, Mila Mitova

Chief Creative Officer: Joyce King Thomas

Copywriter: Kendall Green

Creative Agency: MRM//McCann and McCann XBC

Designer: Jamon Exsted

Executive Creative Director: Audrey Huffenreuter, Deirdre Virgie

Executive Producer: Sally Hotchkiss, Alice Mintzer, Andrea Kaye

Group Account Directors: Jan Lemke

President: Devika Bulchandani

Print Producer: (Sr) April Gallo

Producer: Jennifer Beszley

Strategy Director: Maria Parodi

Associate Creative Director: Logan Leabo

Genres: Dialogue

Categories: Investment, Finance

McCann North America, Wed, 02 Sep 2015 12:54:10 GMT