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MRM//McCann Debunks Common Misconceptions for OppenheimerFunds

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New spots tap into the national discourse to illuminate investment themes

MRM//McCann Debunks Common Misconceptions for OppenheimerFunds

Following last year’s debut of a striking brand campaign from MRM//McCann that introduced OppenheimerFunds’ 'INVEST IN A BEAUTIFUL WORLD' communications platform, the company today launches a bold broadcast and online campaign, aimed at provoking new conversations around their investment strategies. 

 

A series of four 15 second spots focus on compelling themes - robots, aging, ubiquity of mobile and women – tapping into the national discourse as well as conversations happening around the world.  With these thought-provoking ads, OppenheimerFunds is joining the conversation and highlighting the unique investment possibilities that their investment teams are finding.  Each spot debunks common misconceptions about these topics to show how OppenheimerFunds sees the world.

 

Robot: Will robots take over the world? By 2025 robots will be in every household.  Big opportunity.




Aging: Aging isn’t what it used to be. The aging population is actually living healthier lives and boosting the economy. Seniors are staying in shape and shaping the world economy. 




Ubiquity of mobile: The growth of telecom is exponential – with emerging markets leading the way.  And that brings us all closer together.  Every day 750,000 new smart phone users say hi to the world.




Women: Leadership by women is ever-growing and a beautiful opportunity.  One of many insights: Women start up new business at twice the rate of men.




Additionally, OppenheimerFunds is supporting its perspective on the important opportunities represented by each of these themes, as well as the unique challenges facing women investors, with an upcoming launch of a significant new long term program, Women & Investing. 

The campaign will span national broadcast – including CNBC, CNN, Bloomberg, FoxBusiness, as well as local nightly news in 22 major markets - online, print, out-of-home, and social outreach.

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Client

Advertiser: Oppenheimer Funds

Post Production / VFX

Colourist: Tim Masick @ Company 3

Executive Producer: Krystn Wagenberg

Flame Artists: (Lead) Tim Farrel

Post Production Company: Black Hole

Producer: Tim Vierling

Visual Effects Artist: (Lead) Tim Farrel

Creative Agency

Account Management: Jan Lemke, Kelly Cox

Chief Creative Officer: Joyce King Thomas

Creative Agency: MRM//McCann

Executive Producer: Kathy Love, (Music) Eric Johnson aka DJ Bunny Ears

Group Creative Director: Audrey Huffenreuter, Deirdre Virgie

President: Devika Bulchandani

Strategist: Maria Parodi

Production Company

Director: Henry Alex Rubin

DOP: Ken Seng

Executive Producer: Drew Santarsiero

Producer: Ben Link

Production Company: Smuggler

Music

Creative Director: (Music) Bryan Ray Turcotte

Executive Producer: (Music) Brent Asbury and Dayna Turcotte

Producer: (Music) Andy Brohard

Song: Original Music by BETA PETROL

Sound Engineer: Tommy Jaccarone

Sound Mix: Sound Lounge

Offline

Edit Assistant: Kenji Yamauchi, Christina Mansi

Edit Company: Lost Planet

Editor: Charlie Johnston

Executive Producer: Krystn Wagenberg, Gary Ward

Producer: Casey Cayko

Genres: Visual VFX, People, Storytelling

Categories: Investment, Finance

MRM, Thu, 17 Mar 2016 14:55:26 GMT