MRM, a leading marketing agency that is part of McCann Worldgroup, and Founders Factory, the influential startup studio and accelerator today announced a new partnership.
More than ever, agencies need to be at the forefront of innovation and technology – driving innovation for their clients, to ensure they keep up with ever changing consumer behaviours and expectations and to future proof their businesses. Within this shifting landscape, startups are out there, building the technologies and business models that will shape future industries. Access to them is paramount.
The aim of the partnership is to give MRM access to Founders Factory’s network of start-ups, cementing MRM as the leader in helping businesses grow meaningful relationships with people through creativity, data and technology. This includes access to the best global startups across digital, martech, data and commerce, workshops tackling how best to scope and deploy partnerships between startups and corporates, and connections to fellow digital thinkers, entrepreneurs and innovation executives.
Jayna Kothary, global chief technology officer, MRM, said: "We are thrilled to announce our partnership with Founders Factory. MRM has always been a leader in innovation, offering our clients creative strategies and solutions fuelled by technology, demonstrated by the success of LAB13 by MRM who successfully incubate and launch new products and services. Our collaboration with Founders Factory will allow us to take our offer to clients to the next level, bringing the most innovative startups to our clients. We see immediate opportunities to bring our CPG, Consumer Health and Auto clients together with some of the brilliant Founders Factory portfolio, who are shaping the future of marketing, data and commerce.”
Alice Sandelson, head of strategic partnerships, Founders Factory, added: “Founders Factory was built on the belief of the power of collaboration between startups and corporates; to bring innovation to corporates, and to help founders scale their businesses. We are excited to work with the brilliant team at MRM, to immerse them into our entrepreneurial network, and to expose their clients to new technologies, channels and business models, whilst driving new growth opportunities for our founders.”