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MRM Names Diana Ceausu Caverly as Global Chief Strategy Officer

Advertising Agency
New York, USA
Leader joins MRM from McCann Worldgroup to round out agency’s senior leadership team

MRM, the leading digital-first marketing agency, today announced the hiring of Diana Ceausu Caverly as global chief strategy officer. She joins from within the McCann WorldGroup network, where she was most recently EVP, Global Head of Strategy & Innovation for IPG’s General Motors account. She will report directly to MRM global chairwoman and CEO Kate MacNevin and work closely with the agency’s senior leadership team to strengthen its strategic vision and output.

As a true global citizen, Caverly has worked on brands across nearly all seven continents to help drive transformation at scale and innovate at the intersections of culture and commerce. This new role continues her experience within McCann Worldgroup, which began when she originally joined McCann in her native Bucharest, before crossing the Atlantic to work at Commonwealth//McCann in Detroit.

MRM global chairwoman and CEO Kate MacNevin said: “We are thrilled to have Diana join our global MRM management team. Her depth of experience and forward-thinking approach will help us as we continue to reimagine the future of how people and businesses connect in truly meaningful ways. Our middle name is ‘relationship,’ and Diana brings a global expertise in how we lead the industry in expanding the client and consumer relationship.”

“Diana is a true rising star across the McCann Worldgroup network and will bring her transformative style of leadership to her new role at MRM,” said Suzanne Powers, global president and chief strategy officer, McCann Worldgroup. “She has a proven track record of driving innovation, creativity and growth at our agencies in the U.S. and in Europe, and has hands-on experience with clients in the automotive, telecom, retail, CPG and financial service sectors.”

Within the advertising and marketing industry, Caverly’s proven track record has earned her multiple awards across leading shows such as Cannes Lions, WARC, eurobest, and the Effies; she has earned 50+ effectiveness wins. She has also been a metaverse enthusiast for years and is a big proponent of women in Web3. In her most recent role, she co-founded McCann Worldgroup’s Global Metaverse practice.

Caverly said: “Given the historic acceleration and opportunities that digital unlocks today, I cannot think of a more exciting time to join the amazing team at MRM. I look forward to partnering with our clients to drive growth and lasting value, through innovative uses of data, transformative strategies and creatively-engineered experiences that make a real difference for people.”

Work from MRM
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Sanofi’s Enterogermina