Mr Wonderful Unveils New Identity and Brand Evolution

With over a decade of success in award-winning branding and promotion, Chelsea, NYC-based Mr Wonderful unveils a new identity and brand evolution as a full-service boutique agency for their growing roster of clients.

The comprehensive rebrand encompasses a new logo and website, that highlights the agency’s specialisation in strategy and concept as well as fully integrated creative production of commercials, promos, print, digital and 360 campaigns.

Mr Wonderful’s business strategy is to offer best-in-class creative solutions for television and cable networks, corporate consumer and brand marketing divisions and startups alike. The agency’s style and technique-agnostic approach to creating effective, memorable content and campaigns will continue to drive its success in the marketplace.

Creative Director Gary Keenan explains, "Mr Wonderful has always embraced new and emerging technologies but we avoid letting these trends define our creative process. Instead our primary focus is on building strategic and creative solutions that create an emotional connection with our audience.”

Recent projects include the Kardashians Season 12 Launch Campaign for E!, design and strategy for the CBS Upfront, a redesign of Golf Channel's on air information architecture system, a promotional campaign for The Late Show with Stephen Colbert and a national Winter Olympics campaign for NBC.