W+K Portland & Minivegas' ‘resignation’ video explains why
All good things – especially if they involve a wild animal being appointed the director of marketing for a leading men's grooming brand – must come to an end. Old Spice today announced that Mr. Wolfdog will officially step down as the brand's Director of Marketing. Watch Mr. Wolfdog's "resignation" video for more answers.
In just four days, the Old Spice Director Wolfdog digital campaign generated 4+ million total video views on YouTube, nearly 600,000 page views of Old Spice.com and MrWolfdog.com, 30,000+ new social fans, followers and subscribers on Old Spice's social channels, and interestingly enough more than 7 years of video content was viewed – the average lifespan of a wild wolf.