Mr T. Returns for Old Navy & CPB

CP+B’s have released a new Old Navy spot featuring Mr. T,  called “Is There a Tee Expert on the Plane?”

 

Last year, Mr. T acted as pitchman for the launch of the Old Navy Best Tees in a two-minute infomercial with Anna Faris. We brought him back again this year to support the Old Navy Best Tees Sale. Here is how we’re describing the spot: This spring, we’re all getting an upgrade, thanks to Tee Expert, Mr. T, and Old Navy Best Tees. With more stylish fits, brighter colors and cooler patterns, your tee just became a fashion piece.

 

FORMAL CLIENT NAME: Old Navy

AGENCY: CP+B

PARTNER/WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly

VP/EXECUTIVE CREATIVE DIRECTOR: Jason Gaboriau

VP/CREATIVE DIRECTOR: Robin Fitzgerald

CREATIVE DIRECTOR: Cameron Harris

ASSOCIATE CREATIVE DIRECTOR(s): Alexandra Sann, Mike Kohlbecker

SR. COPYWRITER: Dafna Garber

COPYWRITER: Chelsea O'Brien

ART DIRECTOR: Mary Dauterman

VP/DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser

VP/EXECUTIVE INTEGRATED PRODUCER (MUSIC): Bill Meadows

EXECUTIVE INTEGRATED PRODUCER: Deb Drumm

JUNIOR INTEGRATED PRODUCER: Jackie Maloney

EXECUTIVE BUSINESS AFFAIRS MANAGER: Amy Jacobsen

BUSINESS AFFAIRS MANAGER:  Michelle McKinney

PRODUCTION COMPANY & CITY: Smuggler, Hollywood, CA

DIRECTOR: Randy Krallman

ASSISTANT DIRECTOR(s): Jey Wada, Erin Stern

EXECUTIVE PRODUCER/PARTNER(s): Patrick Milling Smith, Brian Carmody

EXECUTIVE PRODUCER/COO: Lisa Rich

EXECUTIVE PRODUCER(s): Allison Kunzman, Laura Thoel

HEAD OF PRODUCTION: Andrew Colón

PRODUCER: Paula Cohen

DIRECTOR OF PHOTOGRAPHY: Bryan Newman

EDITORIAL COMPANY & CITY: Cut + Run, Santa Monica, CA

HEAD OF PRODUCTION/SENIOR PRODUCER: Christie Price

EXECUTIVE PRODUCER: Carr Schilling

EDITOR: Frank Effron

ASSISTANT EDITOR(s): Heather Bartholomae, Brooke Rupe

VISUAL EFFECTS COMPANY & CITY: Method Studios, Santa Monica, CA

EXECUTIVE PRODUCER: Robert Owens

PRODUCER: Colin Clarry

SET SUPERVISOR: Rob Hodgson

VFX SUPERVISOR(s): Jason Schugardt, Michael Sean Foley

LEAD COMPOSER: Kelly Bumbarger

GRAPHICS & ANIMATION COMPANY & CITY: Buck, Los Angeles, CA

EXECUTIVE CREATIVE DIRECTOR: Ryan Honey

EXECUTIVE PRODUCER: Maurie Enochson

SR. PRODUCER: Nick Terzich

ASSOCIATE PRODUCER: Ashley Hsieh

ART DIRECTOR: Jenny Ko

DESIGNER: Sean Dekkers

ANIMATOR: TJ Socho

MUSIC COMPANY & CITY: Search Party, Portland, OR

EXECUTIVE PRODUCER: Sara Matarazzo

PRODUCER: Chris Funk

COMPOSER: Terence Bernardo

SOUND DESIGN & CITY: Machine Head, Santa Monica, CA

SOUND DESIGNER: Stephen Dewey

PRODUCER: Patty Chow Dewey

TELECINE & CITY: Company 3, Santa Monica, CA

PRESIDENT/COLORIST: Stefan Sonnenfeld

EXECUTIVE PRODUCER: Rhubie Jovanov

PARTNER/MANAGING DIRECTOR: Steve Erich

EVP/GROUP ACCOUNT DIRECTOR: Danielle Whalen

VP/ACCOUNT DIRECTOR: Kate Higgins

CONTENT MANAGEMENT SUPERVISOR: Laura Likos

CONTENT SUPERVISOR(s): Jessica Francis, Kendra Schaaf

CONTENT MANAGER: Alex Kirk, Michelle Forbush

VP/GROUP DIRECTOR, PLANNING: Lindsey Allison

COGNITIVE ANTHROPOLOGISTS: Jennifer Hruska, Tiffany Ahern