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Mr T. Returns for Old Navy & CPB

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“Is There a Tee Expert on the Plane?”

Mr T. Returns for Old Navy & CPB

 

CP+B’s have released a new Old Navy spot featuring Mr. T,  called “Is There a Tee Expert on the Plane?”
 
Last year, Mr. T acted as pitchman for the launch of the Old Navy Best Tees in a two-minute infomercial with Anna Faris. We brought him back again this year to support the Old Navy Best Tees Sale. Here is how we’re describing the spot: This spring, we’re all getting an upgrade, thanks to Tee Expert, Mr. T, and Old Navy Best Tees. With more stylish fits, brighter colors and cooler patterns, your tee just became a fashion piece.
 
FORMAL CLIENT NAME: Old Navy
AGENCY: CP+B
PARTNER/WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
VP/EXECUTIVE CREATIVE DIRECTOR: Jason Gaboriau
VP/CREATIVE DIRECTOR: Robin Fitzgerald
CREATIVE DIRECTOR: Cameron Harris
ASSOCIATE CREATIVE DIRECTOR(s): Alexandra Sann, Mike Kohlbecker
SR. COPYWRITER: Dafna Garber
COPYWRITER: Chelsea O'Brien
ART DIRECTOR: Mary Dauterman
VP/DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
VP/EXECUTIVE INTEGRATED PRODUCER (MUSIC): Bill Meadows
EXECUTIVE INTEGRATED PRODUCER: Deb Drumm
JUNIOR INTEGRATED PRODUCER: Jackie Maloney
EXECUTIVE BUSINESS AFFAIRS MANAGER: Amy Jacobsen
BUSINESS AFFAIRS MANAGER:  Michelle McKinney
PRODUCTION COMPANY & CITY: Smuggler, Hollywood, CA
DIRECTOR: Randy Krallman
ASSISTANT DIRECTOR(s): Jey Wada, Erin Stern
EXECUTIVE PRODUCER/PARTNER(s): Patrick Milling Smith, Brian Carmody
EXECUTIVE PRODUCER/COO: Lisa Rich
EXECUTIVE PRODUCER(s): Allison Kunzman, Laura Thoel
HEAD OF PRODUCTION: Andrew Colón
PRODUCER: Paula Cohen
DIRECTOR OF PHOTOGRAPHY: Bryan Newman
EDITORIAL COMPANY & CITY: Cut + Run, Santa Monica, CA
HEAD OF PRODUCTION/SENIOR PRODUCER: Christie Price
EXECUTIVE PRODUCER: Carr Schilling
EDITOR: Frank Effron
ASSISTANT EDITOR(s): Heather Bartholomae, Brooke Rupe
VISUAL EFFECTS COMPANY & CITY: Method Studios, Santa Monica, CA
EXECUTIVE PRODUCER: Robert Owens
PRODUCER: Colin Clarry
SET SUPERVISOR: Rob Hodgson
VFX SUPERVISOR(s): Jason Schugardt, Michael Sean Foley
LEAD COMPOSER: Kelly Bumbarger
GRAPHICS & ANIMATION COMPANY & CITY: Buck, Los Angeles, CA
EXECUTIVE CREATIVE DIRECTOR: Ryan Honey
EXECUTIVE PRODUCER: Maurie Enochson
SR. PRODUCER: Nick Terzich
ASSOCIATE PRODUCER: Ashley Hsieh
ART DIRECTOR: Jenny Ko
DESIGNER: Sean Dekkers
ANIMATOR: TJ Socho
MUSIC COMPANY & CITY: Search Party, Portland, OR
EXECUTIVE PRODUCER: Sara Matarazzo
PRODUCER: Chris Funk
COMPOSER: Terence Bernardo
SOUND DESIGN & CITY: Machine Head, Santa Monica, CA
SOUND DESIGNER: Stephen Dewey
PRODUCER: Patty Chow Dewey
TELECINE & CITY: Company 3, Santa Monica, CA
PRESIDENT/COLORIST: Stefan Sonnenfeld
EXECUTIVE PRODUCER: Rhubie Jovanov
PARTNER/MANAGING DIRECTOR: Steve Erich
EVP/GROUP ACCOUNT DIRECTOR: Danielle Whalen
VP/ACCOUNT DIRECTOR: Kate Higgins
CONTENT MANAGEMENT SUPERVISOR: Laura Likos
CONTENT SUPERVISOR(s): Jessica Francis, Kendra Schaaf
CONTENT MANAGER: Alex Kirk, Michelle Forbush
VP/GROUP DIRECTOR, PLANNING: Lindsey Allison
COGNITIVE ANTHROPOLOGISTS: Jennifer Hruska, Tiffany Ahern
 
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Genres: Comedy, People

Categories: Clothing and Fashion, Day Wear

lbbonline.com, Fri, 12 Apr 2013 09:56:47 GMT