Competing against 4,500 ads submitted from 28 countries, Australia has
created history as the only country outside of the US to ever make the
finals three years in a row.
Carstairs needed support to
make it third time lucky and become the first ever Aussie grand prize
winner. Fans were invited to
The filmmaker who received the most votes will
be aired during the Super Bowl wins US$1m and receives the
opportunity to collaborate with renowned director Zack Snyder while
working with Warner Bros. Pictures and DC Entertainment - AKA the career
boost of a lifetime.
The three finalists are:
"Ultrasound" by Peter Carstairs, Australia
"Doritos Dogs" by Jacob Chase, USA
"Swipe for Doritos" by David Rudy, USA
a change from previous years, the two other finalists who do not take
the top prize will each receive $100,000 USD and an opportunity to
consult on an upcoming Doritos project.
Australia has a strong history with the competition, with Tom Noakes' "Finger Cleaner
being the first international finalist in the comp's history and
racking up more than 4 million views on YouTube. Australia again showed
its strength last year with Armand De Saint-Salvy's "Doritos Manchild
" making it to the final 10. Carstairs' entry "Ultrasound
could bring Australian creativity to the foreground on the global stage
at one of the most popular televised events of the year.