Creative agency Mr. President has been appointed to manage the global brand and advertising duties for UK start-up phenomenon Morphsuits, following a four-way pitch process.
At the heart of Mr. President’s work for the innovative brand will be a focus on a number of UK and US projects, encompassing film, digital, website, PR and social, as it aims to cement and continue to revolutionise the costume industry.
Founded in 2009 by three university friends, after they witnessed – on a stag night – the power of an all-in-one Spandex outfit, The Morph Costume Company has since diversified into costume that makes you stand out including giant Tetris pieces, Marvel characters and digitally enhanced costumes.
Summer 2014 is set to be a pivotal period in the brand’s rapid rise and Mr. President has been tasked with delivering a big, transformative idea capable of revolutionising the costume industry. It is the first time that The Morph Costume Company has undertaken any high profile advertising and is unprecedented in the wider costume market where above-the-line is usually restricted to search advertising.
Laura Jordan Bambach, Creative Partner at Mr. President, commented: “The Morph Costume Company and Mr President are united in our passion for dressing up, and what a seriously fun business it is. In fact we've often found ourselves donning a jaunty outfit in the office just to give Tuesdays an extra boost. So we are delighted to have been brought on board to partner with the brand as it embarks on its mission of market – and world - domination, one costume at a time.”
Gregor Lawson, Founder, The Morph Costume Company, commented: "We want to revolutionise the costume industry so we've been hunting for an agency partner in crime / Spandex. We are delighted to appoint Mr. President who blew us away with their awesome insight, strategic thinking and big, big idea. We can't wait to get started.”
The first campaign that Mr. President will deliver for The Morph Costume Company is expected to launch in the UK and US this summer.
view more - Hires, Wins & Business