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Mr. Peanut Returns In The 'Power Of The Peanut' Spots


TBWA\Chiat\Day NY create stop-motion ads for Planters peanut brand

Mr. Peanut Returns In The 'Power Of The Peanut' Spots

Planters and TBWA\Chiat\Day NY launch the newest campaign for Mr Peanut and the new flavors that he has to offer. 

For years, Mr. Peanut has given America the protein and nutrients to succeed both in body and mind. But he didn’t stop there. Why? Because peanut power is infinite. Which is why today, Mr. Peanut is launching a new line of peanuts in deliciously powerful flavors that not only give you protein and nutrients, but also a flavor to help you find success in any situation. 

The campaign features two brilliantly funny spots and an interactive website


The Presentation



Executive Creative Director – Matt Ian

Creative Director – Kris Wixom

Creative Director- Alisa Wixom

Copywriter: Ani Munoz

Art Director: Nicholas Troop

Executive Producer – Jason Souter

Sr. Integrated Producer – Howard Howell

Director of Business Affairs – Samantha Norvin 

Broadcast Traffic Manager – Betty White Butler

Talent Manager – Felicia Simmons

Group Account Director – Brett Edgar

Account Director – Hugo Murray

Account Supervisor – Katie Birkel

Account Executive – Kelly Mendola

Production Company:

Chelsea Pictures

Director  - David Gordon Green

Executive Producer – Allison Amon/Lisa Mehling/Pat McGoldrick

Head of Production – Adam Guliner

Director of Photography – Eric Treml

Line Producer – Shanah Blevins


Mackenzie Cutler

Editor – Erik Laroi

Executive Producer – Sasha Hirschfeld

Producer – Evan Meeker

Sound Designer – Sam Shaffer

Stop Motion Animation/VFX:


Director – Mark Gustafson

Executive Producer – Lourri Hammack

Sr. Producer – Rebecca Bowen

Production Coordinator – Jenn Catalino

Stage DP – John Nolan

Asst Camera – Clay Connally

Animator – Wendy Fuller, Chris Ohlgren

Stage Manager – Erica Johnson

CG Technical Director – Chris Immroth

CG Motion Graphics Artist – Erich Richter

Flame Artist – Rex Carter

Smoke Artist – Leif Peterson

Editorial – Cam Williams



Colorist - Tim Masick

Audio Mix:

Heard City

Executive Producer – Gloria Pitagorsky

Mixer – Phil Loeb

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Genres: Comedy, Animation

Categories: Confectionery , Food

TBWA Worldwide, Tue, 06 May 2014 09:41:17 GMT