Mr. Peanut Hypes Up New Yorkers with a 'Cheez Balls' Food Truck

Did you know the Kraft Heinz brand Planters brought back Cheez Balls last year for a limited time? Well, Cheez Balls are now here to stay. In an effort to hype Cheez Ball fans, Planters and VaynerMedia gave cheez-loving New Yorkers the opportunity to try a never-before-tasted Cheez Powder-filled menu last week. 

On August 21st, Mr. Peanut teamed up with food truck Made from Scratch and collaborated with chef and restaurateur Richard Blais to incorporate Cheez Powder into the menu – from Mac & Cheez Powder Poppers to Gooey Gouda Grilled Cheez. Cheez Ball fans stopped by the truck for a chance to get their hands on their very own can of Cheez Balls and Cheez Ball inspired menu items, as well as meet Mr. Peanut and see the NUTmobile.  

The event was created in collaboration with VaynerMedia and VaynerProduction.