Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Mr. Peanut Hypes Up New Yorkers with a 'Cheez Balls' Food Truck

Creative 198 Add to collection

VaynerMedia creates event in collaboration with Made from Scratch and restaurateur Richard Blais

Mr. Peanut Hypes Up New Yorkers with a 'Cheez Balls' Food Truck

Did you know the Kraft Heinz brand Planters brought back Cheez Balls last year for a limited time? Well, Cheez Balls are now here to stay. In an effort to hype Cheez Ball fans, Planters and VaynerMedia gave cheez-loving New Yorkers the opportunity to try a never-before-tasted Cheez Powder-filled menu last week. 

On August 21st, Mr. Peanut teamed up with food truck Made from Scratch and collaborated with chef and restaurateur Richard Blais to incorporate Cheez Powder into the menu – from Mac & Cheez Powder Poppers to Gooey Gouda Grilled Cheez. Cheez Ball fans stopped by the truck for a chance to get their hands on their very own can of Cheez Balls and Cheez Ball inspired menu items, as well as meet Mr. Peanut and see the NUTmobile.  

The event was created in collaboration with VaynerMedia and VaynerProduction.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Editor: Wheaton Simis


Equipment: Keith Collins

Executive Producer: Mat Hollis


Advertiser: Kraft Heinz

Production Company

Production Company: VaynerProduction

Creative Agency

Account Director: David Argov

Account Executive: Christian Nunez

Associate Creative Director: Dan Ahern, Didima Arrieta

Copywriter: Matt Fusaro, Becca Weisz

Creative Agency: VaynerMedia

Creative Director: John Clement, Dan Giachetti

Designer: Greg Liccardi, Sam Woolley

Executive Vice President: Nick Miaritis

Group Account Directors: Ryan Martin

Group Creative Director: Mike Pierantozzi

Project Manager: Giang Luc

Categories: Food, Savoury Snacks

VaynerMedia, Thu, 29 Aug 2019 11:00:58 GMT