senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Mr. Peanut Hypes Up New Yorkers with a 'Cheez Balls' Food Truck

29/08/2019
Advertising Agency
New York, USA
75
Share
VaynerMedia creates event in collaboration with Made from Scratch and restaurateur Richard Blais

Did you know the Kraft Heinz brand Planters brought back Cheez Balls last year for a limited time? Well, Cheez Balls are now here to stay. In an effort to hype Cheez Ball fans, Planters and VaynerMedia gave cheez-loving New Yorkers the opportunity to try a never-before-tasted Cheez Powder-filled menu last week. 

On August 21st, Mr. Peanut teamed up with food truck Made from Scratch and collaborated with chef and restaurateur Richard Blais to incorporate Cheez Powder into the menu – from Mac & Cheez Powder Poppers to Gooey Gouda Grilled Cheez. Cheez Ball fans stopped by the truck for a chance to get their hands on their very own can of Cheez Balls and Cheez Ball inspired menu items, as well as meet Mr. Peanut and see the NUTmobile.  

The event was created in collaboration with VaynerMedia and VaynerProduction.

Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Companies
Work from VaynerMedia North America
Reason to Move: Vampire
Opendoor
02/10/2024
8
0
Giants Fans Love LA
Booking.com
09/07/2024
46
0
Cardinals Fans Love Chicago
Booking.com
09/07/2024
15
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0