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Mr Peanut Declares His Love For Hearts


BEING NY campaign for Planters Heart Healthy Peanuts

Mr Peanut Declares His Love For Hearts


Mr. Peanut has hearts on his mind, as February marks National Heart Health Month. To mark the occasion, Planters, an American favorite for over 100 years, announced today that Planters Lightly Salted Dry Roasted Peanuts and Planters Unsalted Dry Roasted Peanuts have been certified with the American Heart Association's (AHA) Heart-Check Mark.* The certification officially identifies heart healthy foods and both Planters products will now display the AHA Heart-Check Mark on packaging.
"For years, Planters fans have enjoyed our peanuts for their delicious taste," says Peter Cotter , Senior Brand Manager for Planters. "While many of our Planters Dry Roasted Peanuts have always been heart healthy, we are now recognized by a respected and well-known authority committed to heart health."   
To help spread the word about the heart health benefits of peanuts, Planters has teamed up with Harley Pasternak , celebrity fitness and nutrition expert.
"When I'm training my clients, I always make sure they are making healthy choices in all aspects of their lives, particularly in their diets," says Harley Pasternak , fitness and nutrition expert. "Partnering withPlanters was a natural decision since I encourage my clients to eat heart healthy foods."
Mr. Peanut is also helping to spread the word with Valentine's Day video e-cards available via the 'Keep That Heart Pumping' Facebook application. From February 1 until February 28, fans can choose from three sexy e-cards starring Mr. Peanut to get their friends swooning. The e-cards can be personalized in different ways, and fans that view or share them will also receive a coupon for Planters peanuts. Find the app on Mr. Peanut's Facebook page at or go to
Client KRAFT
Product Planters Nuts
Agency BEING
Title(s) "Keep that Heart Pumping" e-cards
"Gift," "Funny Valentine," "Facebook Friend"
Running Time :08-:15
Broadcast Date 2/1/2013
Medium (web,TV,other) web
Production Company LAIKA/house
Director Mark Gustafson
Executive Producer Lourri Hammack
Producer Rebecca Bowen
Storyboard Artist Aaron Sorenson
Character Fabrication Katie Mello, Tony Merrithew, Margaret Meyer, Sara Neiman
Prop & Set Fabrication Rob Melchior
Director of Photography/Moco John Nolan
Assistant Camera Jake Hauswirth
Animator Payton Curtis
Wrangler Rob Melchior
Stage Manager Erica Johnson
Editor Steve Miller
Flame Artist Rex Carter, Michael Nicholas
Editorial Manager Melissa Tvetan
Digital Production Media Monks
Company BEING (TBWA/Chiat/Day)
City, State NY, NY
Creative Director Kris Wixom
Creative Director Alisa Wixom
Art Director Ani Munoz
Copywriter Isabella Castano
UX Designer Will Weems
Executive Producer Howard Howell
Producer Katie Johnson
Print Producer Laura Custus
Group Account Director Brett Edgar
Account Director Kim Tice
Account Executive Sara Heller
Assistant Account Executive Kelly Mendola
Group Planning Director Sarah Watson
Senior Digital Strategist Tasha Dean
Planner Veronica Thew
Associate Planner Manuel Hernandez
Music Company Singing Serpent
Executive Producer Glen Galloway
Executive Producer Dennis Culp
Composers Chris Fulford-Brown/Rafter Roberts
Executive Producer Gloria Pitagorsky
Mixer Jody Levine
Company Kraft Foods, Inc
City, State Glenview, IL
Sr. Brand Director Sean Marks
Sr. Director, Marketing Communications Christopher Miles
Brand Manager Peter Cotter
Assoc. Brand Manager Kenneth Padgett
Assoc. Promotions Manager Cindy Marquardt
Digital Marketing IS Lead Christopher Jasensky
view more - Creative
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Genres: Animation, Comedy

Categories: Food, Savoury Snacks

TBWA Worldwide, Wed, 06 Feb 2013 09:26:44 GMT